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Daily Inspiration Quote by Aaron Sorkin

"Certainly, last year we did an episode about the census and sampling versus a direct statistic. You just said the word "census," and people fall asleep"

About this Quote

Sorkin’s little grenade here is less about the census than about the brutal economics of attention. He’s describing a problem every producer knows in their bones: some topics are socially important yet linguistically doomed. Say “census” and you don’t just summon bureaucracy; you summon a tone - clipboards, compliance, paper cuts - that tells an audience the fun is over. The line works because it’s a backstage confession delivered like a punchline, a wink at the gap between civic virtue and what people actually want after dinner.

The specific intent is pragmatic: justify why a show has to translate public-policy abstractions into story, conflict, and stakes. He’s not mocking the census so much as the word’s brand. “Sampling versus a direct statistic” is exactly the kind of accurate phrase that kills a room, and Sorkin knows it. He’s pointing to the producer’s paradox: you’re tasked with making the machinery of democracy legible, but the machinery looks like machinery.

Subtext: a mild indictment of the audience, and an even sharper one of the culture that trained them. People “fall asleep” not because they’re stupid, but because modern media has taught them to treat governance as background noise until it becomes a crisis. Sorkin’s dialogue-first worldview peeks through: if language is the gateway to engagement, then bad language is a closed door. So the job becomes rhetorical laundering - not dumbing down, but reanimating the stakes so that the civic doesn’t read as sedative.

Quote Details

TopicWitty One-Liners
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Citation Formats

APA Style (7th ed.)
Sorkin, Aaron. (2026, January 17). Certainly, last year we did an episode about the census and sampling versus a direct statistic. You just said the word "census," and people fall asleep. FixQuotes. https://fixquotes.com/quotes/certainly-last-year-we-did-an-episode-about-the-61442/

Chicago Style
Sorkin, Aaron. "Certainly, last year we did an episode about the census and sampling versus a direct statistic. You just said the word "census," and people fall asleep." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/certainly-last-year-we-did-an-episode-about-the-61442/.

MLA Style (9th ed.)
"Certainly, last year we did an episode about the census and sampling versus a direct statistic. You just said the word "census," and people fall asleep." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/certainly-last-year-we-did-an-episode-about-the-61442/. Accessed 7 Feb. 2026.

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Aaron Sorkin on Census and Making Complex Topics Engaging
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About the Author

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Aaron Sorkin (born June 9, 1961) is a Producer from USA.

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