"Change should be a friend. It should happen by plan, not by accident"
About this Quote
The second line sharpens into a quiet rebuke. "By plan, not by accident" targets the most common corporate fairy tale: that disruption is either inevitable fate or a charismatic leader’s spontaneous breakthrough. Crosby, a defining voice in late-20th-century quality management, wrote in the shadow of Japanese manufacturing ascendance and an American business culture that often treated problems as heroic firefights. His subtext is that accidents aren’t neutral; they’re expensive. In quality terms, unplanned change is variation, and variation is where defects breed.
What makes the quote work is its moral inversion. Planning, typically painted as bureaucratic, becomes the ethical choice: respect for workers’ time, customers’ trust, and the system’s integrity. "Friend" also implies continuity - you don’t abandon who you are; you evolve with intention. Crosby is selling discipline as liberation: when change is designed, it stops feeling like chaos and starts feeling like competence.
Quote Details
| Topic | Embrace Change |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Crosby, Phil. (2026, January 16). Change should be a friend. It should happen by plan, not by accident. FixQuotes. https://fixquotes.com/quotes/change-should-be-a-friend-it-should-happen-by-115424/
Chicago Style
Crosby, Phil. "Change should be a friend. It should happen by plan, not by accident." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/change-should-be-a-friend-it-should-happen-by-115424/.
MLA Style (9th ed.)
"Change should be a friend. It should happen by plan, not by accident." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/change-should-be-a-friend-it-should-happen-by-115424/. Accessed 12 Feb. 2026.









