"Cheap labor is not going to be the way we compete in the United States. It's going to be brain power"
About this Quote
The subtext is both aspirational and slightly prosecutorial. It flatters the U.S. as a nation of innovators while implicitly scolding leaders who treat wages as the primary lever of economic policy. “Brain power” is a morally cleaner rallying cry than “higher margins,” but it’s also a managerial ideology: invest in talent, R&D, design, systems, and organizational learning; compete on ideas, not exploitation. It’s a way of aligning ethics with strategy without sounding like a sermon.
Context matters: this is the language of late-20th-century globalization and post-industrial capitalism, when manufacturing disperses, supply chains stretch, and the U.S. leans into tech, finance, and knowledge work. Kanter’s bet is that the comparative advantage of a high-cost country must be productivity and innovation.
The tension is what she leaves unsaid: “brain power” isn’t automatic. It requires education, immigration pathways, worker training, and institutions that reward long-term invention over short-term cost cutting. Otherwise it becomes a slogan that comforts elites while the labor market keeps getting cheaper anyway, just through different mechanisms.
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Citation Formats
APA Style (7th ed.)
Kanter, Rosabeth Moss. (2026, January 16). Cheap labor is not going to be the way we compete in the United States. It's going to be brain power. FixQuotes. https://fixquotes.com/quotes/cheap-labor-is-not-going-to-be-the-way-we-compete-134629/
Chicago Style
Kanter, Rosabeth Moss. "Cheap labor is not going to be the way we compete in the United States. It's going to be brain power." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/cheap-labor-is-not-going-to-be-the-way-we-compete-134629/.
MLA Style (9th ed.)
"Cheap labor is not going to be the way we compete in the United States. It's going to be brain power." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/cheap-labor-is-not-going-to-be-the-way-we-compete-134629/. Accessed 11 Feb. 2026.

