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Success Quote by Bill Kurtis

"Choose something you like to do. I know it's a cliche, and you've heard it over and over. But the reason is, you're going to have to work long and hard to achieve any success. You better like it or life is going to be terrible"

About this Quote

Kurtis takes a motivational poster cliche and drags it back into the fluorescent light of reality. The line doesn’t try to romanticize “following your passion”; it weaponizes the obvious. By conceding up front that you’ve “heard it over and over,” he disarms the audience’s eye-roll, then pivots to the part people prefer to omit: success is less a spark than a grind. The point isn’t that liking your work guarantees triumph. It’s that disliking it all but guarantees misery.

Coming from a journalist, the subtext is occupational, not abstract. Journalism is famously long hours, low certainty, relentless deadlines, and a constant proximity to other people’s crises. Kurtis’s own career in broadcast and documentary storytelling suggests a life built on repetition: researching, writing, interviewing, editing, chasing accuracy. His advice reads like a field note from someone who’s watched the industry chew up talented people who wanted the prestige without the process.

The intent is also a quiet corrective to meritocratic myths. “Any success” implies there’s no special lane where effort is optional. If the labor is inevitable, enjoyment becomes a form of self-preservation, not self-expression. “Life is going to be terrible” is blunt on purpose: it reframes career choice as an everyday mental-health decision. Kurtis isn’t selling dreams; he’s offering a survival strategy for a culture that keeps confusing ambition with happiness.

Quote Details

TopicWork Ethic
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Citation Formats

APA Style (7th ed.)
Kurtis, Bill. (n.d.). Choose something you like to do. I know it's a cliche, and you've heard it over and over. But the reason is, you're going to have to work long and hard to achieve any success. You better like it or life is going to be terrible. FixQuotes. https://fixquotes.com/quotes/choose-something-you-like-to-do-i-know-its-a-136107/

Chicago Style
Kurtis, Bill. "Choose something you like to do. I know it's a cliche, and you've heard it over and over. But the reason is, you're going to have to work long and hard to achieve any success. You better like it or life is going to be terrible." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/choose-something-you-like-to-do-i-know-its-a-136107/.

MLA Style (9th ed.)
"Choose something you like to do. I know it's a cliche, and you've heard it over and over. But the reason is, you're going to have to work long and hard to achieve any success. You better like it or life is going to be terrible." FixQuotes, https://fixquotes.com/quotes/choose-something-you-like-to-do-i-know-its-a-136107/. Accessed 2 Feb. 2026.

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About the Author

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Bill Kurtis (born September 21, 1940) is a Journalist from USA.

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