"Cinema is a language. It can be used to elevate, to illuminate, to interrogate. It can also be used to erase. I’m interested in using it to reveal"
About this Quote
The trio “elevate, illuminate, interrogate” escalates from inspiration to exposure to confrontation. Elevation flatters audiences; illumination widens the frame; interrogation unsettles the viewer and the institution behind the image. DuVernay’s craft has lived in that progression, from Selma’s myth-correcting grandeur to 13th’s forensic indictment of carceral logic, to When They See Us forcing viewers to sit with the emotional cost of state error. The verbs map a career built on turning cinema into an argument you can’t scroll past.
Then comes the blade: “It can also be used to erase.” That line points at Hollywood’s historic talent for omission and distortion: whose histories never make it to screen, whose suffering becomes background texture, whose complexity is edited down to stereotype. Erasure doesn’t require malicious intent; it’s often the default setting of a system.
“I’m interested in using it to reveal” is both mission statement and rebuke. Reveal implies something already there, buried by habit, economics, and ideology. DuVernay positions herself less as inventor than excavator, using the medium’s seductions to restore what power tried to keep off-camera.
Quote Details
| Topic | Movie |
|---|---|
| Source | Ava DuVernay keynote conversation, SXSW Film Festival (March 2016, recorded session/interview coverage) |
| Cite |
Citation Formats
APA Style (7th ed.)
DuVernay, Ava. (2026, January 25). Cinema is a language. It can be used to elevate, to illuminate, to interrogate. It can also be used to erase. I’m interested in using it to reveal. FixQuotes. https://fixquotes.com/quotes/cinema-is-a-language-it-can-be-used-to-elevate-to-184228/
Chicago Style
DuVernay, Ava. "Cinema is a language. It can be used to elevate, to illuminate, to interrogate. It can also be used to erase. I’m interested in using it to reveal." FixQuotes. January 25, 2026. https://fixquotes.com/quotes/cinema-is-a-language-it-can-be-used-to-elevate-to-184228/.
MLA Style (9th ed.)
"Cinema is a language. It can be used to elevate, to illuminate, to interrogate. It can also be used to erase. I’m interested in using it to reveal." FixQuotes, 25 Jan. 2026, https://fixquotes.com/quotes/cinema-is-a-language-it-can-be-used-to-elevate-to-184228/. Accessed 12 Feb. 2026.



