Skip to main content

Daily Inspiration Quote by Alexander McQueen

"Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers"

About this Quote

Startling isn’t an aesthetic preference here; it’s a strategy of power. McQueen frames clothing and jewelry as a provocation engineered to interrupt the social scan. The line “you want to know more about them” flips the usual fashion dynamic: instead of the wearer chasing approval, the garment demands attention and forces an audience to lean in. Curiosity becomes the metric of success, not prettiness, not trend compliance, not “flattering.”

The subtext is pure McQueen: clothing as narrative and confrontation. His work routinely treated the runway like theater, where silhouettes could look armored, wounded, feral, regal. So “startling, individual” isn’t just about being different; it’s about creating a visual pressure point that exposes how quickly we categorize women. If a look makes you ask questions, it has disrupted the lazy reading of a body as status, sexuality, or respectability. The “woman in my clothes” is not a mannequin; she’s a plot twist.

There’s also a quiet jab at the industry’s safest habit: producing “good taste” as a form of obedience. McQueen draws a bright line between designers who decorate and designers who author. “Good” design, in his view, is not seamless integration into the world but a refusal to vanish into it. In the late-90s/2000s luxury boom - when branding could outweigh craft - he’s staking out an older, harsher standard: fashion earns its keep when it risks unsettling you.

Quote Details

TopicArt
SourceHelp us find the source
CiteCite this Quote

Citation Formats

APA Style (7th ed.)
McQueen, Alexander. (n.d.). Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers. FixQuotes. https://fixquotes.com/quotes/clothes-and-jewellery-should-be-startling-39588/

Chicago Style
McQueen, Alexander. "Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/clothes-and-jewellery-should-be-startling-39588/.

MLA Style (9th ed.)
"Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers." FixQuotes, https://fixquotes.com/quotes/clothes-and-jewellery-should-be-startling-39588/. Accessed 2 Feb. 2026.

More Quotes by Alexander Add to List
Alexander McQueen on Startling, Individual Fashion
Click to enlarge Portrait | Landscape

About the Author

Alexander McQueen

Alexander McQueen (March 17, 1969 - February 11, 2010) was a Designer from United Kingdom.

2 more quotes available

View Profile

Similar Quotes