"Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers"
About this Quote
The subtext is pure McQueen: clothing as narrative and confrontation. His work routinely treated the runway like theater, where silhouettes could look armored, wounded, feral, regal. So “startling, individual” isn’t just about being different; it’s about creating a visual pressure point that exposes how quickly we categorize women. If a look makes you ask questions, it has disrupted the lazy reading of a body as status, sexuality, or respectability. The “woman in my clothes” is not a mannequin; she’s a plot twist.
There’s also a quiet jab at the industry’s safest habit: producing “good taste” as a form of obedience. McQueen draws a bright line between designers who decorate and designers who author. “Good” design, in his view, is not seamless integration into the world but a refusal to vanish into it. In the late-90s/2000s luxury boom - when branding could outweigh craft - he’s staking out an older, harsher standard: fashion earns its keep when it risks unsettling you.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
McQueen, Alexander. (n.d.). Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers. FixQuotes. https://fixquotes.com/quotes/clothes-and-jewellery-should-be-startling-39588/
Chicago Style
McQueen, Alexander. "Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/clothes-and-jewellery-should-be-startling-39588/.
MLA Style (9th ed.)
"Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers." FixQuotes, https://fixquotes.com/quotes/clothes-and-jewellery-should-be-startling-39588/. Accessed 2 Feb. 2026.








