"Color television! Bah, I won't believe it until I see it in black and white"
About this Quote
The subtext is industry-savvy cynicism. Goldwyn, a producer who lived on the seam between art and commerce, is needling the sales pitch behind innovation. “Color television” arrives as a promise of richer reality, but Goldwyn implies that what’s being marketed as progress is also a demand for faith. His mock standard of proof (“black and white”) exposes the absurdity of tech evangelism: the future is always introduced in the language of certainty, even when it’s untested, expensive, or not yet widely available.
Context sharpens the bite. Mid-century Hollywood was watching television siphon audiences from theaters, then watching TV upgrade itself to compete more directly with film’s spectacle. Goldwyn’s line reads like a mogul’s raised eyebrow at an arms race he helped invent. It’s not anti-progress so much as anti-gullibility: a reminder that “new” doesn’t become real because it’s announced loudly, but because it survives the public’s habits, budgets, and skepticism.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Goldwyn, Samuel. (2026, January 17). Color television! Bah, I won't believe it until I see it in black and white. FixQuotes. https://fixquotes.com/quotes/color-television-bah-i-wont-believe-it-until-i-73616/
Chicago Style
Goldwyn, Samuel. "Color television! Bah, I won't believe it until I see it in black and white." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/color-television-bah-i-wont-believe-it-until-i-73616/.
MLA Style (9th ed.)
"Color television! Bah, I won't believe it until I see it in black and white." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/color-television-bah-i-wont-believe-it-until-i-73616/. Accessed 13 Feb. 2026.






