"Communications is at the heart of e-commerce and community"
About this Quote
The pairing of “e-commerce and community” is doing deliberate work. It collapses the supposed divide between cold marketplace and warm social bond, arguing that commerce online only scales when it borrows the social cues we rely on offline. In Whitman’s eBay-era worldview, community isn’t a feel-good add-on; it’s the risk-management layer. You can’t inspect the merchandise in person, so you inspect the seller’s words, tone, history, and the platform’s willingness to mediate.
There’s also an executive subtext: communications as governance. Platforms that host millions of micro-interactions win or lose on how they design speech - what’s visible, what’s punishable, what gets answered, what gets buried. That frames “communication” as product design and policy, not just messaging. It’s a reminder that the internet economy runs on interpretation: a late reply can read like a scam; a transparent update can salvage a relationship. Whitman’s line is tidy because it treats the marketplace as a conversation, and suggests the real competitive edge is not inventory, but credibility at scale.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Whitman, Meg. (2026, January 15). Communications is at the heart of e-commerce and community. FixQuotes. https://fixquotes.com/quotes/communications-is-at-the-heart-of-e-commerce-and-166290/
Chicago Style
Whitman, Meg. "Communications is at the heart of e-commerce and community." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/communications-is-at-the-heart-of-e-commerce-and-166290/.
MLA Style (9th ed.)
"Communications is at the heart of e-commerce and community." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/communications-is-at-the-heart-of-e-commerce-and-166290/. Accessed 17 Feb. 2026.





