"Companies in every industry need to assume that a software revolution is coming"
About this Quote
The intent is both pragmatic and ideological. Pragmatic because software really does eat margins by turning products into platforms, automating labor, and shifting power to whoever owns the interface and data. Ideological because it smuggles in a moral hierarchy: the software-first company is modern, nimble, deserving; the rest are dinosaurs waiting for extinction. That’s a useful story if your business is funding the disruptors.
Context matters: Andreessen became a public avatar for this worldview as the internet matured from novelty into infrastructure, and as tech firms proved they could colonize adjacent sectors (media, retail, transportation, finance) by unbundling what incumbents thought was their moat. The subtext is a threat wrapped as advice: if you don’t rewrite your company as a software company, someone else will rewrite your industry around you. It’s less prophecy than a demand to reorganize capital, talent, and identity around code - and to treat disruption not as an event, but as the permanent climate.
Quote Details
| Topic | Technology |
|---|---|
| Source | Why Software Is Eating the World; Marc Andreessen; Wall Street Journal op-ed, Aug 20, 2011 (contains the line about companies needing to assume a software revolution is coming). |
| Cite |
Citation Formats
APA Style (7th ed.)
Andreessen, Marc. (2026, January 17). Companies in every industry need to assume that a software revolution is coming. FixQuotes. https://fixquotes.com/quotes/companies-in-every-industry-need-to-assume-that-a-71061/
Chicago Style
Andreessen, Marc. "Companies in every industry need to assume that a software revolution is coming." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/companies-in-every-industry-need-to-assume-that-a-71061/.
MLA Style (9th ed.)
"Companies in every industry need to assume that a software revolution is coming." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/companies-in-every-industry-need-to-assume-that-a-71061/. Accessed 6 Feb. 2026.






