"Companies that support sports developmental programs in our communities should also be applauded"
About this Quote
The specific intent is to widen the definition of “support” beyond cheering from the stands. Developmental programs are where talent is discovered, where kids get reps, and where families feel the cost of ambition most sharply. Retton’s phrasing ties corporate sponsorship to “our communities,” a possessive that softens the transactional nature of branding. It’s a PR truth, but it’s also a lived one: without funding, youth sports quickly become pay-to-play, and the next champion is often the kid whose parents can afford the club fees.
The subtext is a preemptive rebuttal to skepticism: yes, companies benefit from visibility, but the benefit isn’t automatically corrupt. “Should also be applauded” implies a scoreboard where athletes and teams get praise while funders get treated as cynical. Retton wants that hierarchy flipped into partnership.
Context matters: American youth sports have become both a cultural obsession and a financial burden, and corporate philanthropy frequently steps in where public budgets and school programs fall short. Her quote is a bid to make that arrangement feel not merely acceptable, but honorable.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Retton, Mary Lou. (2026, January 15). Companies that support sports developmental programs in our communities should also be applauded. FixQuotes. https://fixquotes.com/quotes/companies-that-support-sports-developmental-99524/
Chicago Style
Retton, Mary Lou. "Companies that support sports developmental programs in our communities should also be applauded." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/companies-that-support-sports-developmental-99524/.
MLA Style (9th ed.)
"Companies that support sports developmental programs in our communities should also be applauded." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/companies-that-support-sports-developmental-99524/. Accessed 13 Feb. 2026.




