Skip to main content

Success Quote by Alfred P. Sloan

"Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses"

About this Quote

Competition, in Sloan's telling, is not a motivational poster but a gravity well. The line is steeped in the industrial realism of early-to-mid 20th century American manufacturing, when General Motors (and Sloan as its architect) learned that scale and managerial sophistication still bow to the market's bluntest instrument: price. His phrasing strips away the comforting fiction that executives "set" prices through sheer will or branding; they negotiate with rivals, consumers, and cost structures that don't care about internal spreadsheets.

The specific intent is managerial: a warning to leaders and investors that the market will discipline even the best-run firm. "Final price determinant" reads like a courtroom verdict, not a suggestion. Sloan isn't moralizing about greed or fairness; he's laying down the operating conditions of capitalism as he practiced it: profits are contingent, returns are a compromise, and losses are sometimes a strategic toll.

The subtext is sharper than it looks. By calling losses "temporary", Sloan normalizes sacrifice as a rational tactic rather than a failure. That framing is also power: it legitimizes price wars, cyclical pain, and the expectation that labor, suppliers, and even shareholders must absorb volatility in service of long-run position. It's a CEO's version of stoicism, but with balance sheets.

Contextually, Sloan helped build modern corporate planning, product segmentation, and decentralized management at GM. This quote complements that system: all the internal organization in the world still ends at the boundary where competitors and customers make the rules.

Quote Details

TopicBusiness
SourceHelp us find the source
More Quotes by Alfred Add to List
Competition: The Final Price Determinant by Alfred P. Sloan
Click to enlarge Portrait | Landscape

About the Author

Alfred P. Sloan

Alfred P. Sloan (May 23, 1875 - February 17, 1966) was a Businessman from USA.

6 more quotes available

View Profile

Similar Quotes