"Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses"
About this Quote
The specific intent is managerial: a warning to leaders and investors that the market will discipline even the best-run firm. "Final price determinant" reads like a courtroom verdict, not a suggestion. Sloan isn't moralizing about greed or fairness; he's laying down the operating conditions of capitalism as he practiced it: profits are contingent, returns are a compromise, and losses are sometimes a strategic toll.
The subtext is sharper than it looks. By calling losses "temporary", Sloan normalizes sacrifice as a rational tactic rather than a failure. That framing is also power: it legitimizes price wars, cyclical pain, and the expectation that labor, suppliers, and even shareholders must absorb volatility in service of long-run position. It's a CEO's version of stoicism, but with balance sheets.
Contextually, Sloan helped build modern corporate planning, product segmentation, and decentralized management at GM. This quote complements that system: all the internal organization in the world still ends at the boundary where competitors and customers make the rules.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sloan, Alfred P. (2026, January 17). Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses. FixQuotes. https://fixquotes.com/quotes/competition-is-the-final-price-determinant-and-38398/
Chicago Style
Sloan, Alfred P. "Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/competition-is-the-final-price-determinant-and-38398/.
MLA Style (9th ed.)
"Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/competition-is-the-final-price-determinant-and-38398/. Accessed 12 Feb. 2026.






