"Confidence is not ‘they will like me’. Confidence is ‘I’ll be fine if they don’t’"
About this Quote
The subtext is entrepreneurial, even if you’ve never pitched a startup. In business, rejection isn’t an edge case; it’s the default setting. Investors pass, users churn, audiences scroll past. Bartlett frames confidence as the capacity to absorb “no” without turning it into a referendum on your worth. That’s why it lands in a culture trained to treat feedback as identity: likes as validation, silence as failure, criticism as catastrophe. He’s not telling you to stop caring; he’s telling you to stop making other people’s reactions the foundation of your mood.
There’s a quiet boundary-setting embedded here, too. “They” stays vague on purpose - friends, clients, strangers online - because the mechanism is the same. Confidence becomes a portability skill: wherever you go, you carry the guarantee that rejection won’t annihilate you. That’s not swagger. It’s psychological liquidity.
Quote Details
| Topic | Confidence |
|---|---|
| Source | Steven Bartlett, The Diary of a CEO: The 33 Laws of Business and Life (2021) |
| Cite |
Citation Formats
APA Style (7th ed.)
Bartlett, Steven. (2026, January 25). Confidence is not ‘they will like me’. Confidence is ‘I’ll be fine if they don’t’. FixQuotes. https://fixquotes.com/quotes/confidence-is-not-they-will-like-me-confidence-is-184288/
Chicago Style
Bartlett, Steven. "Confidence is not ‘they will like me’. Confidence is ‘I’ll be fine if they don’t’." FixQuotes. January 25, 2026. https://fixquotes.com/quotes/confidence-is-not-they-will-like-me-confidence-is-184288/.
MLA Style (9th ed.)
"Confidence is not ‘they will like me’. Confidence is ‘I’ll be fine if they don’t’." FixQuotes, 25 Jan. 2026, https://fixquotes.com/quotes/confidence-is-not-they-will-like-me-confidence-is-184288/. Accessed 12 Feb. 2026.












