"Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure"
About this Quote
Status, Veblen is saying, isn’t worn like a medal; it’s burned like fuel. In a society where class boundaries are murky and old aristocratic titles don’t reliably sort the winners from the strivers, the “gentleman of leisure” needs a public proof of exemption from necessity. Conspicuous consumption supplies that proof, not because the goods are useful, but because they are expensively, almost aggressively, unnecessary. Value becomes theater: the price tag is the script, the audience is everyone else, and “reputability” is the applause.
The intent is diagnostic and quietly indicting. Veblen isn’t praising taste; he’s dissecting a social algorithm. “Valuable goods” matter less as objects than as certificates of time, waste, and detachment from labor. The subtext is that respectability in a capitalist culture is oddly anti-productive: you earn esteem by showing you don’t have to earn. Leisure is not rest; it’s a credential. Consumption is not pleasure; it’s signaling.
Context sharpens the edge. Writing in the Gilded Age, Veblen watched industrial wealth create a new elite that lacked the old legitimizing myths of nobility and tradition. Money could be made quickly and suspiciously, so it had to be laundered into “refinement” through visible spending: mansions, wardrobes, clubs, imported everything. His phrasing is deliberately clinical - “means of reputability” sounds like a lab report - because he wants the reader to feel how mechanized and coercive the whole performance is. The line still lands because it treats luxury not as aspiration but as social control: buy the right symbols, or be sorted downward.
The intent is diagnostic and quietly indicting. Veblen isn’t praising taste; he’s dissecting a social algorithm. “Valuable goods” matter less as objects than as certificates of time, waste, and detachment from labor. The subtext is that respectability in a capitalist culture is oddly anti-productive: you earn esteem by showing you don’t have to earn. Leisure is not rest; it’s a credential. Consumption is not pleasure; it’s signaling.
Context sharpens the edge. Writing in the Gilded Age, Veblen watched industrial wealth create a new elite that lacked the old legitimizing myths of nobility and tradition. Money could be made quickly and suspiciously, so it had to be laundered into “refinement” through visible spending: mansions, wardrobes, clubs, imported everything. His phrasing is deliberately clinical - “means of reputability” sounds like a lab report - because he wants the reader to feel how mechanized and coercive the whole performance is. The line still lands because it treats luxury not as aspiration but as social control: buy the right symbols, or be sorted downward.
Quote Details
| Topic | Wealth |
|---|---|
| Source | The Theory of the Leisure Class, Thorstein Veblen, 1899 — contains the line "Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure." |
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