"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting"
About this Quote
The repetition of “Creativity gives...” is intentionally democratizing, almost manifesto-like. It’s a quiet rebuke to cultures that treat creativity as an elite personality trait or an arts-adjacent luxury. When he says it “gives the possibility of some sort of achievement to everyone,” he’s smuggling in a politics of participation: if systems are designed to invite idea-making, more people can find a lane where competence is possible. That’s the subtext behind his larger career, from lateral thinking to the “Six Thinking Hats” method - creativity as a skill you can structure, teach, and scale inside institutions.
“Hope” is the most revealing word. It frames creativity as an antidote to the deadening loop of routine: the sense that tomorrow will look exactly like today, and that effort won’t change outcomes. By promising “a worthwhile idea,” de Bono isn’t guaranteeing success; he’s defending the psychological payoff of possibility itself. The closer you read it, the more it sounds like a workplace intervention disguised as a life philosophy: make room for novel thinking, and you don’t just get better solutions - you get people who can stand being there.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bono, Edward de. (2026, January 17). Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. FixQuotes. https://fixquotes.com/quotes/creativity-is-a-great-motivator-because-it-makes-78190/
Chicago Style
Bono, Edward de. "Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/creativity-is-a-great-motivator-because-it-makes-78190/.
MLA Style (9th ed.)
"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/creativity-is-a-great-motivator-because-it-makes-78190/. Accessed 12 Feb. 2026.








