"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
About this Quote
The subtext fits Jobs-the-curator more than Jobs-the-engineer. Apple’s signature moves were often less about inventing first and more about synthesizing best: Xerox PARC’s interface ideas into the Macintosh, MP3 players into the iPod ecosystem, phones and touch interfaces into a consumer object with cultural gravity. “It seemed obvious to them after a while” captures how taste works: once you’ve internalized enough references, the right combination feels inevitable, like it was always there.
Context matters because Silicon Valley loves the myth of lone invention, even as it runs on imitation, iteration, and networks. Jobs turns that contradiction into a brand philosophy: creativity as selective theft refined by judgment. The line about “connect experiences” also flatters a certain life design ethos he embodied - take calligraphy, Zen, design, music, computing; mash them into a product that feels cohesive. It’s less a theory of art than a strategy for innovation: widen your inputs, sharpen your filter, and then act as if the result was obvious all along.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 17). Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. FixQuotes. https://fixquotes.com/quotes/creativity-is-just-connecting-things-when-you-ask-24998/
Chicago Style
Jobs, Steve. "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/creativity-is-just-connecting-things-when-you-ask-24998/.
MLA Style (9th ed.)
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/creativity-is-just-connecting-things-when-you-ask-24998/. Accessed 12 Feb. 2026.






