"Dealing with network executives is like being nibbled to death by ducks"
About this Quote
There is something exquisitely petty about Sevareid's cruelty here, and that is exactly the point. Network executives aren’t portrayed as tyrants with a single, decisive blade; they’re ducks. Harmless-looking, corporate-friendly, even faintly ridiculous. Yet the damage accumulates. The metaphor captures how creative or journalistic autonomy gets eroded in television: not through one grand act of censorship, but through constant, small interventions - the “notes” meeting, the request to soften a verb, the demand for “balance” that really means blandness, the obsession with tone, sponsor comfort, and audience retention.
Sevareid, a major CBS voice in the mid-century era when broadcast news still traded on gravitas, is venting from inside a system that sold authority while operationally running on caution. His line drips with newsroom disdain for the managerial class: people who don’t gather facts or write sentences but still feel entitled to reshape both. Ducks are also herd animals; they nibble in groups. That’s an image of institutional consensus masquerading as professionalism, where no individual executive has to own the outcome because the outcome is produced by committee.
The intent is not just complaint but delegitimization. By choosing a death by ducks, Sevareid frames executive oversight as both humiliating and inescapable: you can’t fight it like a wolf, because it refuses to look like a wolf. It’s the violence of soft hands, delivered with a smile and a memo.
Sevareid, a major CBS voice in the mid-century era when broadcast news still traded on gravitas, is venting from inside a system that sold authority while operationally running on caution. His line drips with newsroom disdain for the managerial class: people who don’t gather facts or write sentences but still feel entitled to reshape both. Ducks are also herd animals; they nibble in groups. That’s an image of institutional consensus masquerading as professionalism, where no individual executive has to own the outcome because the outcome is produced by committee.
The intent is not just complaint but delegitimization. By choosing a death by ducks, Sevareid frames executive oversight as both humiliating and inescapable: you can’t fight it like a wolf, because it refuses to look like a wolf. It’s the violence of soft hands, delivered with a smile and a memo.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Quote attributed to Eric Sevareid; listed on his Wikiquote page ('Dealing with network executives is like being nibbled to death by ducks'). |
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