"Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society"
About this Quote
“Bluff good conscience” is the tell. Baudrillard isn’t describing innocence so much as a performed innocence, the cultural habit of narrating power as virtue: intervention as rescue, consumption as freedom, innovation as destiny. That “good conscience” isn’t naïveté; it’s a moral interface that keeps contradictions usable. The country can expand, extract, surveil, entertain itself to death - and still feel clean.
The wicked twist is “even in those spaces which it opens up for simulation.” America doesn’t merely suffer unreality; it builds it as infrastructure. Theme parks, TV news, suburban replicas, political spectacle, corporate “values” - these aren’t distractions from the real but environments where the real gets formatted, then replaced. In that sense, “primitive” names a society organized around signs and ceremonial reassurance, not material limitation.
Context matters: writing in the late Cold War and into the age of mass media, Baudrillard saw the U.S. as the cutting edge of hyperreality - a place where the future arrives first and the past survives as branding. The provocation isn’t anti-American snobbery; it’s a warning about modernity’s endpoint: a civilization so advanced it circles back to magic, only now the spells are corporate and the gods are images.
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Citation Formats
APA Style (7th ed.)
Baudrillard, Jean. (2026, January 18). Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society. FixQuotes. https://fixquotes.com/quotes/deep-down-the-us-with-its-space-its-technological-9152/
Chicago Style
Baudrillard, Jean. "Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/deep-down-the-us-with-its-space-its-technological-9152/.
MLA Style (9th ed.)
"Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/deep-down-the-us-with-its-space-its-technological-9152/. Accessed 12 Feb. 2026.






