"Defeat never comes to any man until he admits it"
About this Quote
The phrasing is doing careful work. "Never" makes it absolute, a moral law masquerading as common sense. "Any man" universalizes what is really a command aimed at ambitious actors: do not concede ground, do not dignify your opponent, keep your coalition emotionally solvent. Admission becomes the real battleground, because once you concede, donors drift, allies hedge, newspapers pivot, and the crowd's attention migrates to the next contender.
There's also a sharper subtext: if defeat is voluntary, then responsibility is individualized. Structural failures, bad decisions, changing public sentiment, even moral reckoning get reframed as a crisis of will. That posture suited an era when "manhood" was political capital and when Daniels himself championed messages that protected power by controlling narratives.
Read today, the line anticipates modern "never apologize" politics and brand management logic: reality matters, but acknowledgment matters more. It's inspiring on the surface, but its real utility is tactical - a reminder that in politics, the concession speech is often the moment the loss becomes official.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Verified source: The Life of Woodrow Wilson, 1856–1924 (Josephus Daniels, 1924)
Evidence: Wilson never knew defeat, for defeat never comes to any man until he admits it. (Introduction, p. 17). This is a primary-source appearance in Josephus Daniels’s own book (copyright 1924). The University of Chicago/Thayer transcription shows it in the Introduction and marks the passage as page 17 (“p17”). This is strong evidence that at least by 1924 Daniels had published the line in print; I did not find an earlier (pre-1924) primary source in the time available, so I cannot confirm this as the very first time he ever said/wrote it, only the earliest verifiable primary publication I located. Other candidates (1) This Man Was Right (Hugh J. Schonfield, 2021) compilation95.0% ... Josephus Daniels in his book . The Life of Woodrow Wilson , as follows : Wilson never knew defeat , for defeat ne... |
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Citation Formats
APA Style (7th ed.)
Daniels, Josephus. (2026, February 10). Defeat never comes to any man until he admits it. FixQuotes. https://fixquotes.com/quotes/defeat-never-comes-to-any-man-until-he-admits-it-107313/
Chicago Style
Daniels, Josephus. "Defeat never comes to any man until he admits it." FixQuotes. February 10, 2026. https://fixquotes.com/quotes/defeat-never-comes-to-any-man-until-he-admits-it-107313/.
MLA Style (9th ed.)
"Defeat never comes to any man until he admits it." FixQuotes, 10 Feb. 2026, https://fixquotes.com/quotes/defeat-never-comes-to-any-man-until-he-admits-it-107313/. Accessed 10 Feb. 2026.












