"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together"

This quote by Steve Jobs talks to the significance of design in the creation of a service or product. He highlights that design is the fundamental soul of a man-made development, which it is revealed in the succeeding outer layers of the product or service. He utilizes the example of the iMac to show his point, keeping in mind that the essence of the iMac is not simply the color, transparency, or shape of the shell, however rather the reality that it is the finest possible consumer computer, in which each component plays together. This quote highlights the significance of style in the development of a services or product, and highlights the requirement for each component to collaborate in order to create a successful item.