"Desire creates the power"
About this Quote
“Desire creates the power” is self-help stripped down to a blunt engine: wanting isn’t a garnish on ambition, it’s the generator. Holliwell wrote in the mid-century American prosperity boom, when “mind power” literature and New Thought optimism promised that inner attitude could be converted into outer results. In that world, desire isn’t treated as a messy, irrational appetite. It’s framed as a disciplined force that can be aimed, intensified, and turned into momentum.
The intent is quietly tactical. Holliwell isn’t praising craving for its own sake; he’s arguing that sustained wanting precedes capability. People often wait for power in the form of credentials, permission, or confidence. His line flips that order: the heat comes first, then the horsepower. The subtext is motivational, but also corrective: if you feel powerless, interrogate the softness of your desire before you blame your circumstances.
It works because it compresses a whole psychology into a causal chain simple enough to remember under stress. “Creates” is the tell. It’s not “reveals” or “unlocks,” which would imply power already exists somewhere inside you. It’s manufacture, not discovery. That’s empowering, but it also loads the individual with responsibility in a very American way: if desire can create power, then weak outcomes can be read as weak wanting.
There’s a moral edge hiding in the simplicity. Holliwell offers a democratizing promise (anyone can start with desire) while smuggling in a demanding ethic: you don’t get to claim you want something if you’re not willing to let that want reorganize your choices.
The intent is quietly tactical. Holliwell isn’t praising craving for its own sake; he’s arguing that sustained wanting precedes capability. People often wait for power in the form of credentials, permission, or confidence. His line flips that order: the heat comes first, then the horsepower. The subtext is motivational, but also corrective: if you feel powerless, interrogate the softness of your desire before you blame your circumstances.
It works because it compresses a whole psychology into a causal chain simple enough to remember under stress. “Creates” is the tell. It’s not “reveals” or “unlocks,” which would imply power already exists somewhere inside you. It’s manufacture, not discovery. That’s empowering, but it also loads the individual with responsibility in a very American way: if desire can create power, then weak outcomes can be read as weak wanting.
There’s a moral edge hiding in the simplicity. Holliwell offers a democratizing promise (anyone can start with desire) while smuggling in a demanding ethic: you don’t get to claim you want something if you’re not willing to let that want reorganize your choices.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Unverified source: Working with the Law (Raymond Holliwell, 1964)
Evidence: Page unknown (appears in the 'Law of Success' section near the end; in one online text copy it occurs around lines 3330–3335 of the HTML viewer). Primary-text evidence: the sentence appears in-context as: 'Desire creates the power; power inspires the mind of the individual, and success is the res... Other candidates (1) Lessons I've Learned About Life (Michael Brundy) compilation95.0% Michael Brundy. Desire. Desire creates the power . Raymond Holliwell Nothing stops the man who desires to achieve . E... |
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