"Developments in information technology and globalised media mean that the most powerful military in the history of the world can lose a war, not on the battlefield of dust and blood, but on the battlefield of world opinion"
About this Quote
The sentence works rhetorically by splitting war into two theaters: “dust and blood” versus “world opinion.” That contrast is more than poetic. It’s an argument that modern conflict is a contest over narratives where credibility becomes a strategic resource, and where atrocities, incompetence, or even just disproportionate force can detonate politically across borders in real time. Information technology doesn’t merely report the war; it reshapes it, compressing distance between battlefield and living room, between local suffering and global outrage.
Garton Ash is writing from a post-Cold War, post-Vietnam, post-Iraq sensibility: the era when Western democracies discovered that public consent is not a renewable fuel source. The subtext is a warning aimed at decision-makers addicted to the old scoreboard. Tactical victories can be strategically meaningless if the war is seen as unjust, chaotic, or hypocritical. “Globalised media” becomes a kind of second front: diffuse, uncontrollable, and unforgiving to empires that confuse dominance with persuasion.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ash, Timothy Garton. (2026, January 14). Developments in information technology and globalised media mean that the most powerful military in the history of the world can lose a war, not on the battlefield of dust and blood, but on the battlefield of world opinion. FixQuotes. https://fixquotes.com/quotes/developments-in-information-technology-and-107138/
Chicago Style
Ash, Timothy Garton. "Developments in information technology and globalised media mean that the most powerful military in the history of the world can lose a war, not on the battlefield of dust and blood, but on the battlefield of world opinion." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/developments-in-information-technology-and-107138/.
MLA Style (9th ed.)
"Developments in information technology and globalised media mean that the most powerful military in the history of the world can lose a war, not on the battlefield of dust and blood, but on the battlefield of world opinion." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/developments-in-information-technology-and-107138/. Accessed 12 Feb. 2026.










