"Diamonds are nothing more than chunks of coal that stuck to their jobs"
About this Quote
Malcolm Forbes takes a luxury myth and yanks it back to the shop floor. The line flatters ambition by pretending to demystify glamour: diamonds, the ultimate status object, are rebranded as coal with better work ethic. It’s a publisher’s kind of poetry - a metaphor that reads like a motivational poster but quietly advertises an entire worldview: perseverance is the master key, and success is earned, not inherited or lucked into.
The intent is aspirational, but the subtext is ideological. Forbes was the glossy apostle of capitalism-at-full-volume, curating a culture where wealth signaled virtue. By collapsing diamonds into “chunks of coal,” he makes the hierarchy feel fair. If the diamond is just coal that “stuck to their jobs,” then the rich are simply the disciplined, and the struggling are, by implication, the ones who didn’t stick. It’s a comforting story for winners and a mildly accusatory one for everyone else.
The phrase “stuck to their jobs” is doing extra work: it’s not “changed” or “evolved,” but complied, endured, stayed productive. That’s the corporate ethic reframed as nature itself. In late-20th-century American business culture - the Forbes ecosystem of hustlers, CEOs, and self-made mythology - the quote lands as a secular proverb. It turns economic aspiration into moral character, and it makes the hard, messy role of networks, timing, and structural advantage politely disappear.
The intent is aspirational, but the subtext is ideological. Forbes was the glossy apostle of capitalism-at-full-volume, curating a culture where wealth signaled virtue. By collapsing diamonds into “chunks of coal,” he makes the hierarchy feel fair. If the diamond is just coal that “stuck to their jobs,” then the rich are simply the disciplined, and the struggling are, by implication, the ones who didn’t stick. It’s a comforting story for winners and a mildly accusatory one for everyone else.
The phrase “stuck to their jobs” is doing extra work: it’s not “changed” or “evolved,” but complied, endured, stayed productive. That’s the corporate ethic reframed as nature itself. In late-20th-century American business culture - the Forbes ecosystem of hustlers, CEOs, and self-made mythology - the quote lands as a secular proverb. It turns economic aspiration into moral character, and it makes the hard, messy role of networks, timing, and structural advantage politely disappear.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Attributed to Malcolm Forbes; listed on Wikiquote (Malcolm Forbes page). |
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