"Diamonds are nothing more than chunks of coal that stuck to their jobs"
About this Quote
The intent is aspirational, but the subtext is ideological. Forbes was the glossy apostle of capitalism-at-full-volume, curating a culture where wealth signaled virtue. By collapsing diamonds into “chunks of coal,” he makes the hierarchy feel fair. If the diamond is just coal that “stuck to their jobs,” then the rich are simply the disciplined, and the struggling are, by implication, the ones who didn’t stick. It’s a comforting story for winners and a mildly accusatory one for everyone else.
The phrase “stuck to their jobs” is doing extra work: it’s not “changed” or “evolved,” but complied, endured, stayed productive. That’s the corporate ethic reframed as nature itself. In late-20th-century American business culture - the Forbes ecosystem of hustlers, CEOs, and self-made mythology - the quote lands as a secular proverb. It turns economic aspiration into moral character, and it makes the hard, messy role of networks, timing, and structural advantage politely disappear.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Later attribution: The Affluent Entrepreneur (Patrick Snow, 2011) modern compilationISBN: 9780470923115 · ID: z7_mspgEzsoC
Evidence:
... Diamonds are nothing more than chunks of coal that stuck to their jobs. —Malcolm Forbes In this chapter, you will learn that it takes the same amount of preparation, time, skill, and persistence to sell one widget as it does to sell ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Forbes, Malcolm. (2026, March 1). Diamonds are nothing more than chunks of coal that stuck to their jobs. FixQuotes. https://fixquotes.com/quotes/diamonds-are-nothing-more-than-chunks-of-coal-8890/
Chicago Style
Forbes, Malcolm. "Diamonds are nothing more than chunks of coal that stuck to their jobs." FixQuotes. March 1, 2026. https://fixquotes.com/quotes/diamonds-are-nothing-more-than-chunks-of-coal-8890/.
MLA Style (9th ed.)
"Diamonds are nothing more than chunks of coal that stuck to their jobs." FixQuotes, 1 Mar. 2026, https://fixquotes.com/quotes/diamonds-are-nothing-more-than-chunks-of-coal-8890/. Accessed 30 Mar. 2026.





