"Diamonds are nothing more than chunks of coal that stuck to their jobs"
About this Quote
The intent is aspirational, but the subtext is ideological. Forbes was the glossy apostle of capitalism-at-full-volume, curating a culture where wealth signaled virtue. By collapsing diamonds into “chunks of coal,” he makes the hierarchy feel fair. If the diamond is just coal that “stuck to their jobs,” then the rich are simply the disciplined, and the struggling are, by implication, the ones who didn’t stick. It’s a comforting story for winners and a mildly accusatory one for everyone else.
The phrase “stuck to their jobs” is doing extra work: it’s not “changed” or “evolved,” but complied, endured, stayed productive. That’s the corporate ethic reframed as nature itself. In late-20th-century American business culture - the Forbes ecosystem of hustlers, CEOs, and self-made mythology - the quote lands as a secular proverb. It turns economic aspiration into moral character, and it makes the hard, messy role of networks, timing, and structural advantage politely disappear.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Attributed to Malcolm Forbes; listed on Wikiquote (Malcolm Forbes page). |
| Cite |
Citation Formats
APA Style (7th ed.)
Forbes, Malcolm. (2026, January 15). Diamonds are nothing more than chunks of coal that stuck to their jobs. FixQuotes. https://fixquotes.com/quotes/diamonds-are-nothing-more-than-chunks-of-coal-8890/
Chicago Style
Forbes, Malcolm. "Diamonds are nothing more than chunks of coal that stuck to their jobs." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/diamonds-are-nothing-more-than-chunks-of-coal-8890/.
MLA Style (9th ed.)
"Diamonds are nothing more than chunks of coal that stuck to their jobs." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/diamonds-are-nothing-more-than-chunks-of-coal-8890/. Accessed 17 Feb. 2026.





