"Disinformation is most effective in a very narrow context"
About this Quote
The intent is almost procedural. If you want a falsehood to stick, don’t broadcast it to everyone. Aim it at the few people whose decisions matter, or at the audience most primed to receive it. In a narrow context, verification is harder (fewer independent sources), social pressure is stronger (contradicting the group costs you), and the story can be tailored to the listener’s preexisting needs. Disinformation becomes less about persuasion than about choreography: guiding a meeting, nudging an editor, tilting an internal debate, planting a premise that later feels like “common knowledge.”
The subtext carries a journalist’s frustration with how “the record” gets made. Public-facing corrections and fact checks often arrive after the real damage: a policy set, an operation greenlit, a narrative locked in. Snepp, writing out of the Cold War’s intelligence-and-media ecosystem, understands that the most consequential misinformation isn’t necessarily viral. It’s targeted, timed, and insulated from scrutiny precisely because it was never meant for the mass audience at all.
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Citation Formats
APA Style (7th ed.)
Snepp, Frank. (2026, January 16). Disinformation is most effective in a very narrow context. FixQuotes. https://fixquotes.com/quotes/disinformation-is-most-effective-in-a-very-narrow-132709/
Chicago Style
Snepp, Frank. "Disinformation is most effective in a very narrow context." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/disinformation-is-most-effective-in-a-very-narrow-132709/.
MLA Style (9th ed.)
"Disinformation is most effective in a very narrow context." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/disinformation-is-most-effective-in-a-very-narrow-132709/. Accessed 10 Feb. 2026.









