"Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes"
About this Quote
The pairing of “display advertising” and “the movies” matters. Dos Passos isn’t talking about art as an ideal; he’s talking about industries, systems engineered to keep you looking. “Display” is doing extra work here: it’s not persuasion through reasoning, it’s persuasion through presentation. The phrase “stimulate the eyes” sounds almost clinical, like a doctor describing a reflex, which sharpens the subtext that the audience is being trained - conditioned - not engaged.
Contextually, Dos Passos is writing from the early- to mid-century moment when American life is becoming a loop of images: billboards, marquees, newsreels, celebrity faces. His modernist sensibility registers that shift as both thrilling and cheapening. The wit is in the grudging admission that the spectacle delivers; the cynicism is in the implication that delivery is the trap. If your eyes are perpetually “stimulated,” your thinking doesn’t just get dulled - it gets outsourced.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Passos, John Dos. (2026, January 16). Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes. FixQuotes. https://fixquotes.com/quotes/display-advertising-and-the-movies-though-they-107072/
Chicago Style
Passos, John Dos. "Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/display-advertising-and-the-movies-though-they-107072/.
MLA Style (9th ed.)
"Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/display-advertising-and-the-movies-though-they-107072/. Accessed 12 Feb. 2026.





