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Daily Inspiration Quote by John Dos Passos

"Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes"

About this Quote

Dos Passos lands the jab with a double-edged compliment: yes, modern mass culture might numb your brain, but it will keep your pupils busy. The line is built on a neat swap of organs - “wits” versus “eyes” - as if the twentieth century has reorganized the human being into separate departments, one underfunded (thought) and one lavishly resourced (spectacle). That imbalance is the point. “Certainly” carries the weary certainty of someone watching a new economy of attention harden into habit: you may argue about the moral costs, but you can’t deny the sensory payoff.

The pairing of “display advertising” and “the movies” matters. Dos Passos isn’t talking about art as an ideal; he’s talking about industries, systems engineered to keep you looking. “Display” is doing extra work here: it’s not persuasion through reasoning, it’s persuasion through presentation. The phrase “stimulate the eyes” sounds almost clinical, like a doctor describing a reflex, which sharpens the subtext that the audience is being trained - conditioned - not engaged.

Contextually, Dos Passos is writing from the early- to mid-century moment when American life is becoming a loop of images: billboards, marquees, newsreels, celebrity faces. His modernist sensibility registers that shift as both thrilling and cheapening. The wit is in the grudging admission that the spectacle delivers; the cynicism is in the implication that delivery is the trap. If your eyes are perpetually “stimulated,” your thinking doesn’t just get dulled - it gets outsourced.

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APA Style (7th ed.)
Passos, John Dos. (2026, January 16). Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes. FixQuotes. https://fixquotes.com/quotes/display-advertising-and-the-movies-though-they-107072/

Chicago Style
Passos, John Dos. "Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/display-advertising-and-the-movies-though-they-107072/.

MLA Style (9th ed.)
"Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/display-advertising-and-the-movies-though-they-107072/. Accessed 12 Feb. 2026.

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John Dos Passos (January 14, 1896 - September 28, 1970) was a Novelist from USA.

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