"Distance does not decide who is your brother and who is not. The church is going to have to become the conscience of the free market if it's to have any meaning in this world - and stop being its apologist"
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Bono frames global capitalism as a moral weather system: it reaches everywhere, whether or not our empathy does. “Distance does not decide who is your brother” is a deliberately simple provocation aimed at the comfortable fiction that obligation stops at the border, the ocean, the supply chain. It’s the language of kinship, not charity. Kinship implies accountability, and it quietly indicts the consumer who wants the benefits of interconnection without the duties.
Then he turns the knife toward an institution that likes to speak in eternal terms while operating inside very modern economies. The church, he argues, can’t survive as a brand-friendly mascot for markets that produce both abundance and disposability. Calling it the “conscience of the free market” is a savvy rhetorical move: he doesn’t ask the church to replace capitalism, only to haunt it, to insist on limits, wages, debt relief, humane trade - the unglamorous ethics that resist quarterly logic. That’s also why “apologist” lands so hard; it suggests theological cover for exploitation, a religious gloss that blesses inequality as inevitability.
The context is Bono’s long, sometimes controversial, pivot from rock celebrity to anti-poverty advocate, courting CEOs and presidents while trying to shame the system from within. The subtext: proximity to power is useless unless it produces dissent. If faith is going to matter in a world run by markets, it can’t merely console the winners. It has to bother them.
Then he turns the knife toward an institution that likes to speak in eternal terms while operating inside very modern economies. The church, he argues, can’t survive as a brand-friendly mascot for markets that produce both abundance and disposability. Calling it the “conscience of the free market” is a savvy rhetorical move: he doesn’t ask the church to replace capitalism, only to haunt it, to insist on limits, wages, debt relief, humane trade - the unglamorous ethics that resist quarterly logic. That’s also why “apologist” lands so hard; it suggests theological cover for exploitation, a religious gloss that blesses inequality as inevitability.
The context is Bono’s long, sometimes controversial, pivot from rock celebrity to anti-poverty advocate, courting CEOs and presidents while trying to shame the system from within. The subtext: proximity to power is useless unless it produces dissent. If faith is going to matter in a world run by markets, it can’t merely console the winners. It has to bother them.
Quote Details
| Topic | Ethics & Morality |
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