"Do not call for black power or green power. Call for brain power"
About this Quote
The phrasing is doing tactical work. Jordan pairs “black” and “green” to flatten two different kinds of factionalism: race-based mobilization and money-driven influence (or, depending on the audience, environmental or ethnic “color” politics). Either way, she frames both as shortcuts - ways of claiming power by label rather than by capacity. “Brain power” is a rebuke to demagoguery from any side: don’t outsource your agency to a banner; build the skill to out-argue, out-organize, out-legislate.
Context matters. Jordan rose during the post-civil-rights era, when Black political participation was expanding but also being policed by backlash narratives about “radicalism.” As a constitutionalist with movement credibility, she threads the needle: she affirms the need for power, then insists on the form that can survive scrutiny in a hostile system. The subtext is hard-nosed: the game is rigged, so you can’t afford to be sloppy. Intelligence becomes not a meritocratic fantasy, but a survival strategy - a demand that marginalized citizens claim the full machinery of democracy, not just its megaphone.
Quote Details
| Topic | Knowledge |
|---|---|
| Source | Verified source: The Courier-Journal: "Representative Barbara Jordan" (Tue... (Barbara Jordan, 1974)
Evidence: Do not call for Black power or green power, call for brain power. (Page 8). This quote appears in an interview/profile context in the "Tuesday At Home" feature. The OCR text on the Portal to Texas History scan shows the line as: "Do not call for Black power or green power, call for brain power." The same scan also frames it as something Jordan "has said repeatedly" on college campuses, suggesting it likely predates the article as a spoken line, but this 1974 newspaper publication is the earliest *verifiable* appearance I located online in a primary/period source scan. A secondary quotation index (TodayInSci) independently cites this exact Courier-Journal reference and also notes it was later reprinted in Jet magazine’s "Words of the Week" (Jan. 23, 1975). Other candidates (1) The Best Advice Ever for Teachers (Charles McGuire, Diana Abitz, 2012) compilation95.0% ... Do not call for black power or green power . Call for brain power . -BARBARA JORDAN , LAWYER , TEXAS STATE REPRES... |
| Cite |
Citation Formats
APA Style (7th ed.)
Jordan, Barbara. (2026, February 13). Do not call for black power or green power. Call for brain power. FixQuotes. https://fixquotes.com/quotes/do-not-call-for-black-power-or-green-power-call-125846/
Chicago Style
Jordan, Barbara. "Do not call for black power or green power. Call for brain power." FixQuotes. February 13, 2026. https://fixquotes.com/quotes/do-not-call-for-black-power-or-green-power-call-125846/.
MLA Style (9th ed.)
"Do not call for black power or green power. Call for brain power." FixQuotes, 13 Feb. 2026, https://fixquotes.com/quotes/do-not-call-for-black-power-or-green-power-call-125846/. Accessed 21 Feb. 2026.













