"Do right. Do your best. Treat others as you want to be treated"
About this Quote
“Do your best” shifts from morality to effort, the currency coaches can actually measure. It’s also a preemptive strike against the two classic escapes: talent entitlement and defeatist alibis. The subtext is that results are unstable, but effort is owned. That’s how you keep a team coherent when the scoreboard isn’t.
“Treat others as you want to be treated” pulls the whole thing out of solitary grit and into culture. Football is hierarchies and collisions; the Golden Rule is a quiet corrective to hazing, ego, and the dehumanizing parts of competition. It’s not soft. It’s a demand for discipline in how you wield power, whether you’re a starter, a coach, or a kid buried on special teams.
Context matters: Holtz came up in an era when “character” talk in sports was both sincere and performative, a brand as much as a belief. The genius here is its portability. It works as personal advice, team policy, and public-facing creed - a three-line constitution that turns accountability into something simple enough to remember, and hard enough to live.
Quote Details
| Topic | Kindness |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Holtz, Lou. (2026, January 15). Do right. Do your best. Treat others as you want to be treated. FixQuotes. https://fixquotes.com/quotes/do-right-do-your-best-treat-others-as-you-want-to-27501/
Chicago Style
Holtz, Lou. "Do right. Do your best. Treat others as you want to be treated." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/do-right-do-your-best-treat-others-as-you-want-to-27501/.
MLA Style (9th ed.)
"Do right. Do your best. Treat others as you want to be treated." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/do-right-do-your-best-treat-others-as-you-want-to-27501/. Accessed 8 Feb. 2026.







