"Do something. If it doesn't work, do something else. No idea is too crazy"
About this Quote
“If it doesn’t work, do something else” smuggles in a radical idea: failure isn’t shameful, it’s data. The subtext is anti-purity. Movements can get trapped chasing strategies that feel morally or aesthetically “right” even when they’re ineffective. Hightower cuts through that with pragmatism, steering attention toward outcomes and adaptability. It’s also a quiet rebuke to gatekeepers inside causes - the people who police tactics more than they confront power.
“No idea is too crazy” isn’t a celebration of randomness; it’s a challenge to the narrow imagination imposed by institutions. When the rules are written to keep you losing, “reasonable” often just means “approved by the people who benefit.” Hightower, a populist voice with Texas roots and a long history of taking shots at corporate and political elites, is telling activists to widen the tactical menu: strike, boycott, run for office, crash the narrative, build parallel systems. The quote works because it treats hope as a verb - and strategy as something you learn by doing, not waiting.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hightower, Jim. (2026, January 17). Do something. If it doesn't work, do something else. No idea is too crazy. FixQuotes. https://fixquotes.com/quotes/do-something-if-it-doesnt-work-do-something-else-76168/
Chicago Style
Hightower, Jim. "Do something. If it doesn't work, do something else. No idea is too crazy." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/do-something-if-it-doesnt-work-do-something-else-76168/.
MLA Style (9th ed.)
"Do something. If it doesn't work, do something else. No idea is too crazy." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/do-something-if-it-doesnt-work-do-something-else-76168/. Accessed 12 Feb. 2026.











