"Do the thing you fear to do and keep on doing it... that is the quickest and surest way ever yet discovered to conquer fear"
About this Quote
The subtext is pragmatic, almost ruthless. Fear isn’t framed as a meaningful signal but as a habit sustained by avoidance. Carnegie’s solution is to replace one habit with another: action so consistent it becomes identity. “Keep on doing it” is the tell. One brave moment doesn’t count; what counts is the grind that turns the feared activity into routine, draining it of drama. It’s also a moral posture: courage is depicted not as a trait you possess, but as something you prove through observable acts. Conveniently, that’s measurable - perfect for a writer whose broader project was teaching social confidence as a set of learnable techniques.
Context matters: Carnegie is speaking from an America obsessed with self-making, public performance, and upward mobility. This is advice engineered for a world where your opportunities hinge on speaking up, selling yourself, and tolerating discomfort in public. The line works because it offers control without denying pain: fear may be inevitable, but it’s not sovereign. The promise is less “you’ll feel better” than “you’ll stop being ruled.”
Quote Details
| Topic | Fear |
|---|---|
| Source | How to Stop Worrying and Start Living — Dale Carnegie (1948). Passage appears advising readers to “do the thing you fear to do and keep on doing it” to conquer fear; page number varies by edition. |
| Cite |
Citation Formats
APA Style (7th ed.)
Carnegie, Dale. (2026, January 17). Do the thing you fear to do and keep on doing it... that is the quickest and surest way ever yet discovered to conquer fear. FixQuotes. https://fixquotes.com/quotes/do-the-thing-you-fear-to-do-and-keep-on-doing-it-30686/
Chicago Style
Carnegie, Dale. "Do the thing you fear to do and keep on doing it... that is the quickest and surest way ever yet discovered to conquer fear." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/do-the-thing-you-fear-to-do-and-keep-on-doing-it-30686/.
MLA Style (9th ed.)
"Do the thing you fear to do and keep on doing it... that is the quickest and surest way ever yet discovered to conquer fear." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/do-the-thing-you-fear-to-do-and-keep-on-doing-it-30686/. Accessed 12 Feb. 2026.




