"Do what you love and the money will follow"
About this Quote
Marsha Sinetar’s context matters. Writing in the late 20th-century self-actualization boom, she’s speaking the language of human potential culture: work as a site of personal growth rather than mere duty. The intent is motivational, aimed at people suffocating under “practical” choices. The subtext is a critique of conformity: if you’re miserable, it’s not the system, it’s misalignment - you’re betraying your inner vocation.
That’s also where the quote gets culturally slippery. It smuggles in an optimism about markets as moral arbiters, as if capitalism naturally detects sincere passion and converts it into rent money. For the already-resourced, it reads as courage. For anyone without a safety net, it can sound like blame dressed up as inspiration: if the money didn’t follow, maybe you didn’t love hard enough, hustle smart enough, manifest correctly.
The line endures because it’s half true in a very specific way. Loving the work can produce stamina, craft, and resilience - traits that do correlate with opportunity. But the quote’s real function is less economic prophecy than permission slip: a culturally acceptable way to choose desire over fear, while pretending the choice is risk-free.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Later attribution: Do What You Love (Miya Tokumitsu, 2015) modern compilationISBN: 9781941393956 · ID: vbh0BgAAQBAJ
Evidence:
... Marsha Sinetar's 1987 book , Do What You Love and the Money Will Follow . Happiness , love , passion , and self - fulfillment are today's work virtues . " The only way to do great work is to love what you do , " assured former Apple CEO ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Sinetar, Marsha. (2026, February 9). Do what you love and the money will follow. FixQuotes. https://fixquotes.com/quotes/do-what-you-love-and-the-money-will-follow-127435/
Chicago Style
Sinetar, Marsha. "Do what you love and the money will follow." FixQuotes. February 9, 2026. https://fixquotes.com/quotes/do-what-you-love-and-the-money-will-follow-127435/.
MLA Style (9th ed.)
"Do what you love and the money will follow." FixQuotes, 9 Feb. 2026, https://fixquotes.com/quotes/do-what-you-love-and-the-money-will-follow-127435/. Accessed 15 Feb. 2026.





