"Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone"
About this Quote
The repetition works like a drumbeat, moving from the everyday to the existential: missed “the day they don’t show up,” then missed “when they’re gone.” Godin compresses a whole life cycle of belonging into three sentences. The subtext is slightly ruthless: people don’t only want love, they want evidence that their participation is structurally necessary. It’s a marketer’s insight smuggled in as a human one, which is very Godin. He’s telling creators, managers, and institutions that loyalty isn’t built by dazzling people; it’s built by weaving them into a system where their absence creates a noticeable gap.
The context here is late-modern work and digital life, where presence is constant but significance feels scarce. Slack green dots and endless content make everyone “available,” yet strangely replaceable. Godin’s intent is a corrective: if you’re building a team, a brand, a community, the goal isn’t to be seen. It’s to become the kind of presence others instinctively account for - the person whose missing chair changes the room.
Quote Details
| Topic | Friendship |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Godin, Seth. (2026, January 16). Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. FixQuotes. https://fixquotes.com/quotes/do-you-know-what-people-want-more-than-anything-116407/
Chicago Style
Godin, Seth. "Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/do-you-know-what-people-want-more-than-anything-116407/.
MLA Style (9th ed.)
"Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/do-you-know-what-people-want-more-than-anything-116407/. Accessed 9 Feb. 2026.











