Creativity Quote by Jordi Segués

It lands like a provocation, not a pep talk: if you are losing in business, it is because you are underinformed. As an entrepreneur, Jordi Segues Daina frames success less as luck or “hustle” than as an information gap, which is a culturally savvy move in an era where everyone is drowning in content but starving for usable insight. The line’s quiet aggression is in the “and you don’t” - it personalizes failure, then offers a clean, purchasable antidote: invest in knowledge.

That word choice matters. “Invested” drags learning out of the self-help realm and into the language of capital allocation. Knowledge becomes an asset class: compounding, defensible, transferable. It’s also a subtle jab at the common small-business reflex to spend on tools, ads, or aesthetics while treating education as optional. The subtext is that the market doesn’t reward effort; it rewards informed decisions. If you keep making the same calls with the same data, you will keep getting the same outcomes.

There’s an implied hierarchy too: “certain people” have crossed a threshold into the knowers, the rest are outsiders. That can read as empowering (you can join them) or as a sales funnel (buy the course, get the secret). Contextually, it fits the post-1980s entrepreneurial mythos: the smartest investment isn’t a product or a pitch deck, it’s the operator upgrading their mental models faster than the competition.