"Don't blame the marketing department. The buck stops with the chief executive"
About this Quote
The intent is less moral sermon than operational doctrine. In a large organization, failure loves the middle layer: it's where decisions get disguised as "execution issues" and strategy becomes a scapegoat hunt. Rockefeller names the most convenient sacrificial lamb - marketing - because it's culturally legible as both omnipresent and perpetually blamed. If the public is angry, marketing "messed up the messaging". If sales are down, marketing "failed to create demand". It's the corporate version of blaming the weather.
The subtext is about power: the CEO gets credit when things go right, so the CEO eats the blame when they don't. Rockefeller's era of consolidation and aggressive capitalism also sharpened the stakes. When you run a machine as large and controversial as Standard Oil, reputational crises aren't PR glitches; they're political events. By insisting the buck stops at the top, he is both asserting control ("I run this") and inoculating the organization against cowardly fragmentation. It's a leader's line that doubles as a warning: if you're in charge, you don't get to outsource the consequences.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rockefeller, John D. (2026, January 15). Don't blame the marketing department. The buck stops with the chief executive. FixQuotes. https://fixquotes.com/quotes/dont-blame-the-marketing-department-the-buck-14674/
Chicago Style
Rockefeller, John D. "Don't blame the marketing department. The buck stops with the chief executive." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/dont-blame-the-marketing-department-the-buck-14674/.
MLA Style (9th ed.)
"Don't blame the marketing department. The buck stops with the chief executive." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/dont-blame-the-marketing-department-the-buck-14674/. Accessed 8 Feb. 2026.




