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Success Quote by John D. Rockefeller

"Don't blame the marketing department. The buck stops with the chief executive"

About this Quote

Accountability is Rockefeller's preferred growth strategy, and he delivers it with the clipped, boardroom finality of someone who built empires by refusing to let responsibility diffuse. "Don't blame the marketing department" sounds almost charitable at first, a defense of the faceless staffers who usually absorb the rage when a product flops or a reputation tanks. Then the blade turns: "The buck stops with the chief executive". No soothing management-speak, no committee alibis. Just a transfer of consequence to the only person who can actually change the system.

The intent is less moral sermon than operational doctrine. In a large organization, failure loves the middle layer: it's where decisions get disguised as "execution issues" and strategy becomes a scapegoat hunt. Rockefeller names the most convenient sacrificial lamb - marketing - because it's culturally legible as both omnipresent and perpetually blamed. If the public is angry, marketing "messed up the messaging". If sales are down, marketing "failed to create demand". It's the corporate version of blaming the weather.

The subtext is about power: the CEO gets credit when things go right, so the CEO eats the blame when they don't. Rockefeller's era of consolidation and aggressive capitalism also sharpened the stakes. When you run a machine as large and controversial as Standard Oil, reputational crises aren't PR glitches; they're political events. By insisting the buck stops at the top, he is both asserting control ("I run this") and inoculating the organization against cowardly fragmentation. It's a leader's line that doubles as a warning: if you're in charge, you don't get to outsource the consequences.

Quote Details

TopicLeadership
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APA Style (7th ed.)
Rockefeller, John D. (2026, January 15). Don't blame the marketing department. The buck stops with the chief executive. FixQuotes. https://fixquotes.com/quotes/dont-blame-the-marketing-department-the-buck-14674/

Chicago Style
Rockefeller, John D. "Don't blame the marketing department. The buck stops with the chief executive." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/dont-blame-the-marketing-department-the-buck-14674/.

MLA Style (9th ed.)
"Don't blame the marketing department. The buck stops with the chief executive." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/dont-blame-the-marketing-department-the-buck-14674/. Accessed 8 Feb. 2026.

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About the Author

John D. Rockefeller

John D. Rockefeller (July 8, 1839 - May 23, 1937) was a Businessman from USA.

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