"Don't follow trends, start trends"
About this Quote
"Don't follow trends, start trends" reads like a clean motivational sticker, but coming from Frank Capra it carries a sharper professional subtext: survival in an industry that mass-produces sameness. Hollywood has always rewarded repetition with money, then punished it with boredom. Capra’s line isn’t just a pep talk about originality; it’s a tactic for power. The person who starts the wave gets to define what “audiences want” before executives turn it into a formula.
Capra’s own career makes the advice feel earned rather than aspirational. He rose in the studio era, where directors were often interchangeable cogs, yet he developed a signature tone: populist, sentimental without being entirely naive, suspicious of institutions but still invested in community. His films didn’t simply mirror the culture; they sold the culture an idea of itself. That’s what “starting trends” really means here: shaping taste by packaging values as entertainment.
The line also smuggles in a warning about the psychic cost of trend-chasing. Following trends is a kind of creative outsourcing; you’re letting the market write your instincts. Capra implies that the only durable currency is authorship, not adoption. For a director, that translates into risking projects that look wrong on paper, resisting the safety of what tested well last quarter.
The irony is that Capra-style uplift became a trend itself, later dismissed as “Capra-corn.” The quote quietly anticipates that fate: if you lead, you’ll be copied, then caricatured. He’s arguing that the alternative is worse: living as a footnote to someone else’s daring.
Capra’s own career makes the advice feel earned rather than aspirational. He rose in the studio era, where directors were often interchangeable cogs, yet he developed a signature tone: populist, sentimental without being entirely naive, suspicious of institutions but still invested in community. His films didn’t simply mirror the culture; they sold the culture an idea of itself. That’s what “starting trends” really means here: shaping taste by packaging values as entertainment.
The line also smuggles in a warning about the psychic cost of trend-chasing. Following trends is a kind of creative outsourcing; you’re letting the market write your instincts. Capra implies that the only durable currency is authorship, not adoption. For a director, that translates into risking projects that look wrong on paper, resisting the safety of what tested well last quarter.
The irony is that Capra-style uplift became a trend itself, later dismissed as “Capra-corn.” The quote quietly anticipates that fate: if you lead, you’ll be copied, then caricatured. He’s arguing that the alternative is worse: living as a footnote to someone else’s daring.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Later attribution: Writing in Pictures (Joseph McBride, 2012) modern compilationISBN: 9780571274383 · ID: nWtPNdp5rU8C
Evidence:
... Frank Capra advised young filmmakers , " Don't follow trends . Start trends . " Writers who chase trends are like ambulance - chasing lawyers . They may get a few jobs here and there , but the work probably won't be very significant ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Capra, Frank. (2026, February 23). Don't follow trends, start trends. FixQuotes. https://fixquotes.com/quotes/dont-follow-trends-start-trends-90802/
Chicago Style
Capra, Frank. "Don't follow trends, start trends." FixQuotes. February 23, 2026. https://fixquotes.com/quotes/dont-follow-trends-start-trends-90802/.
MLA Style (9th ed.)
"Don't follow trends, start trends." FixQuotes, 23 Feb. 2026, https://fixquotes.com/quotes/dont-follow-trends-start-trends-90802/. Accessed 13 Mar. 2026.
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