"Don't give up so fast, the best always comes last"
About this Quote
The phrasing works because it sneaks strategy into reassurance. "Don't give up so fast" isn’t lofty optimism; it’s a diagnosis of a common founder mistake: quitting during the messy middle, right after the first burst of adrenaline fades and before any signal becomes legible. The subtext is that endurance isn’t a personality trait, it’s a competitive edge. In markets where everyone has access to similar tools and playbooks, staying in the game longer than others becomes a differentiator.
"the best always comes last" is deliberately absolute, and that’s the rhetorical trick. Entrepreneurs trade in conviction more than certainty; the line manufactures certainty to counteract doubt. It reframes delayed payoff as evidence, not absence: late returns aren’t a sign you’re losing, they’re the natural order of meaningful wins. It also flatters the listener with a narrative role: you’re not behind, you’re approaching the reveal.
Contextually, it fits startup culture’s mix of hustle and hope, but it’s also a soft warning. "Always" can be a dangerous drug. Persistence is powerful, yet the best entrepreneurs pair grit with calibration - knowing when to pivot, when to pause, and when "last" is just sunk cost wearing a motivational costume.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Orimiladeye, Mordecai. (2026, February 17). Don't give up so fast, the best always comes last. FixQuotes. https://fixquotes.com/quotes/dont-give-up-so-fast-the-best-always-comes-last-185606/
Chicago Style
Orimiladeye, Mordecai. "Don't give up so fast, the best always comes last." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/dont-give-up-so-fast-the-best-always-comes-last-185606/.
MLA Style (9th ed.)
"Don't give up so fast, the best always comes last." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/dont-give-up-so-fast-the-best-always-comes-last-185606/. Accessed 17 Feb. 2026.












