"Don't hate the media, become the media"
About this Quote
The line lands because it flips a familiar posture - media as enemy, audience as victim - into a challenge: if the message machine is rigged, stop treating it like a weather system and start treating it like a battlefield you can enter. Biafra came up in an era when mainstream outlets painted punk as pathology and dissent as spectacle. His broader work with the Dead Kennedys skewered moral panics, political hypocrisy, and the way TV-friendly narratives flatten real conflict into cartoon villains. The subtext here is: you are already being edited. The only question is whether you accept the edit.
There’s also a warning embedded in the empowerment. Becoming the media doesn’t mean "go viral"; it means learning the ugly mechanics - framing, repetition, distribution, fundraising, credibility - and using them without being used by them. It’s DIY culture as counter-infrastructure: zines, pirate radio, community access TV, now podcasts and livestreams. The quote survives because it anticipates the present: everyone has a channel, and the fight moved from getting access to staying honest once you have it.
Quote Details
| Topic | Writing |
|---|---|
| Source | Verified source: Lawrence Journal-World: Political punk Jello Biafra takes... (Jello Biafra, 2003)
Evidence: My attitude towards the biased news coverage is: Don’t hate the media, become the media, even if it means going one-on-one with people you know at home, at work, at school, in your family.. This is a primary-source occurrence in a published interview/article (dated April 18, 2003) that directly quotes Biafra saying the line. Many secondary sources (e.g., Wikiquote) also attribute the slogan to Biafra and connect it to his 2000 spoken-word album "Become the Media" and/or an “Address to the US Green Party,” but I could not locate a verifiable transcript/liner-notes page scan that contains the exact sentence "Don't hate the media, become the media" earlier than this 2003 article. Wikiquote’s page asserts the quote in those contexts but does not provide a direct primary citation (e.g., timestamp, printed booklet page, or an official transcript) for the exact wording. Other candidates (2) One Week to Change the World (DW Gibson, 2024) compilation95.0% ... Jello Biafra : I came up with " don't hate the media , become the media " in a spoken - word piece against the fi... Prime Time (Promoe) primary60.0% Song: "Prime Time" by Promoe |
| Cite |
Citation Formats
APA Style (7th ed.)
Biafra, Jello. (2026, February 9). Don't hate the media, become the media. FixQuotes. https://fixquotes.com/quotes/dont-hate-the-media-become-the-media-70273/
Chicago Style
Biafra, Jello. "Don't hate the media, become the media." FixQuotes. February 9, 2026. https://fixquotes.com/quotes/dont-hate-the-media-become-the-media-70273/.
MLA Style (9th ed.)
"Don't hate the media, become the media." FixQuotes, 9 Feb. 2026, https://fixquotes.com/quotes/dont-hate-the-media-become-the-media-70273/. Accessed 21 Feb. 2026.






