"Don't overstate Fox News. It's still much smaller than the least of the network niches"
About this Quote
The jab lands in the oddly bureaucratic word “niches,” which reduces the network from a political bogeyman to a market segment. He’s reframing Fox not as a national mind-control device but as an efficient product with a devoted audience, especially when compared to legacy broadcast behemoths. That’s the subtext: influence is not the same as size, and the media class can confuse the two because Fox’s agenda-setting power often exceeds its raw ratings.
Contextually, this reads like a veteran anchor defending an older map of media reality at the moment it’s being redrawn. Brokaw’s generation came up when “the networks” were the center of American attention; cable was fragmentation, not dominion. His line also carries a warning to politicians and journalists alike: treat Fox as omnipotent and you start negotiating with it as if it represents “America,” giving it leverage it didn’t earn numerically.
It’s a corrective, but not a comfort. Downplaying scale doesn’t neutralize impact; it just challenges the panic narrative that helps Fox, its critics, and the wider outrage economy at the same time.
Quote Details
| Topic | Sarcastic |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Brokaw, Tom. (n.d.). Don't overstate Fox News. It's still much smaller than the least of the network niches. FixQuotes. https://fixquotes.com/quotes/dont-overstate-fox-news-its-still-much-smaller-105435/
Chicago Style
Brokaw, Tom. "Don't overstate Fox News. It's still much smaller than the least of the network niches." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/dont-overstate-fox-news-its-still-much-smaller-105435/.
MLA Style (9th ed.)
"Don't overstate Fox News. It's still much smaller than the least of the network niches." FixQuotes, https://fixquotes.com/quotes/dont-overstate-fox-news-its-still-much-smaller-105435/. Accessed 2 Feb. 2026.






