Skip to main content

Success Quote by Robert Orben

"Don't think of it as failure. Think of it as time-released success"

About this Quote

Orben’s line is a vaudeville-soft punchline aimed at one of modern life’s loudest anxieties: the need to label every setback as personal incompetence. “Don’t think of it as failure” opens like a self-help bromide, but the second sentence snaps it into showbiz logic. “Time-released success” borrows the language of medicine and marketing, the kind of phrase you’d see on a bottle or a late-night infomercial. That’s the trick: it reframes disappointment not through grit-your-teeth seriousness, but through a consumer-friendly promise that results are coming, just not on your timeline.

The intent is morale management, delivered with a wink. Orben isn’t arguing that failure doesn’t exist; he’s offering a socially acceptable way to keep going without losing face. The subtext is about image: in entertainment, a “bomb” isn’t just a bad night, it’s a threat to status, bookings, and identity. So you rename the bomb. You turn shame into suspense. If success is “time-released,” then the present isn’t evidence of your limits, it’s simply an early episode.

Context matters because Orben made a career writing jokes and speeches for people who needed to look confident in public. This is backstage rhetoric: a line you can tell yourself, or a crowd, to convert panic into patience. It’s optimism, but packaged as a gag, which makes it easier to swallow. The humor doesn’t deny reality; it negotiates with it.

Quote Details

TopicFailure
SourceHelp us find the source
CiteCite this Quote

Citation Formats

APA Style (7th ed.)
Orben, Robert. (2026, January 15). Don't think of it as failure. Think of it as time-released success. FixQuotes. https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/

Chicago Style
Orben, Robert. "Don't think of it as failure. Think of it as time-released success." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/.

MLA Style (9th ed.)
"Don't think of it as failure. Think of it as time-released success." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/. Accessed 3 Feb. 2026.

More Quotes by Robert Add to List
Do Not Think of It as Failure - Time Released Success
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Robert Orben (born March 4, 1927) is a Entertainer from USA.

30 more quotes available

View Profile

Similar Quotes

Malcolm Forbes, Publisher
Malcolm Forbes
Margaret Drabble, Novelist