"Don't think of it as failure. Think of it as time-released success"
About this Quote
The intent is morale management, delivered with a wink. Orben isn’t arguing that failure doesn’t exist; he’s offering a socially acceptable way to keep going without losing face. The subtext is about image: in entertainment, a “bomb” isn’t just a bad night, it’s a threat to status, bookings, and identity. So you rename the bomb. You turn shame into suspense. If success is “time-released,” then the present isn’t evidence of your limits, it’s simply an early episode.
Context matters because Orben made a career writing jokes and speeches for people who needed to look confident in public. This is backstage rhetoric: a line you can tell yourself, or a crowd, to convert panic into patience. It’s optimism, but packaged as a gag, which makes it easier to swallow. The humor doesn’t deny reality; it negotiates with it.
Quote Details
| Topic | Failure |
|---|---|
| Source | Later attribution: Stupid, Ugly, Unlucky and RICH (Richard St John, 2005) modern compilationISBN: 9780973900903 · ID: Z6pcKczlylQC
Evidence:
... Don't think of it as failure . Think of it as time - released success . Robert Orben speechwriter for Presidents Nixon and Ford My advice to anybody who wants to be creative is to get into something that will fail . I've failed at a lot ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Orben, Robert. (2026, February 24). Don't think of it as failure. Think of it as time-released success. FixQuotes. https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/
Chicago Style
Orben, Robert. "Don't think of it as failure. Think of it as time-released success." FixQuotes. February 24, 2026. https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/.
MLA Style (9th ed.)
"Don't think of it as failure. Think of it as time-released success." FixQuotes, 24 Feb. 2026, https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/. Accessed 26 Feb. 2026.











