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Success Quote by Robert Orben

"Don't think of it as failure. Think of it as time-released success"

About this Quote

Orben’s line is a vaudeville-soft punchline aimed at one of modern life’s loudest anxieties: the need to label every setback as personal incompetence. “Don’t think of it as failure” opens like a self-help bromide, but the second sentence snaps it into showbiz logic. “Time-released success” borrows the language of medicine and marketing, the kind of phrase you’d see on a bottle or a late-night infomercial. That’s the trick: it reframes disappointment not through grit-your-teeth seriousness, but through a consumer-friendly promise that results are coming, just not on your timeline.

The intent is morale management, delivered with a wink. Orben isn’t arguing that failure doesn’t exist; he’s offering a socially acceptable way to keep going without losing face. The subtext is about image: in entertainment, a “bomb” isn’t just a bad night, it’s a threat to status, bookings, and identity. So you rename the bomb. You turn shame into suspense. If success is “time-released,” then the present isn’t evidence of your limits, it’s simply an early episode.

Context matters because Orben made a career writing jokes and speeches for people who needed to look confident in public. This is backstage rhetoric: a line you can tell yourself, or a crowd, to convert panic into patience. It’s optimism, but packaged as a gag, which makes it easier to swallow. The humor doesn’t deny reality; it negotiates with it.

Quote Details

TopicFailure
Source
Later attribution: Stupid, Ugly, Unlucky and RICH (Richard St John, 2005) modern compilationISBN: 9780973900903 · ID: Z6pcKczlylQC
Text match: 91.67%   Provider: Google Books
Evidence:
... Don't think of it as failure . Think of it as time - released success . Robert Orben speechwriter for Presidents Nixon and Ford My advice to anybody who wants to be creative is to get into something that will fail . I've failed at a lot ...
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Citation Formats

APA Style (7th ed.)
Orben, Robert. (2026, February 24). Don't think of it as failure. Think of it as time-released success. FixQuotes. https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/

Chicago Style
Orben, Robert. "Don't think of it as failure. Think of it as time-released success." FixQuotes. February 24, 2026. https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/.

MLA Style (9th ed.)
"Don't think of it as failure. Think of it as time-released success." FixQuotes, 24 Feb. 2026, https://fixquotes.com/quotes/dont-think-of-it-as-failure-think-of-it-as-65028/. Accessed 26 Feb. 2026.

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Do Not Think of It as Failure - Time Released Success
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About the Author

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Robert Orben (March 4, 1927 - February 2, 2023) was a Entertainer from USA.

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