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Success Quote by Bernard Baruch

"Don't try to buy at the bottom and sell at the top. It can't be done except by liars"

About this Quote

Baruch is puncturing the most seductive fairy tale in investing: that there exists a clean, clockwork moment when panic turns to opportunity and euphoria flips to danger, and that a disciplined person can consistently catch both. The line works because it uses the language of market bravado, then yanks the floor out with a moral verdict. Not “it’s hard,” not “statistically unlikely,” but “liars.” He’s not just disputing a strategy; he’s indicting a posture.

The intent is partly paternal, partly self-protective. Baruch made his name in a world where fortunes and reputations were built on swagger, tips, and hindsight. In that ecosystem, the most profitable commodity isn’t perfect timing; it’s the appearance of perfect timing. Calling bottom-and-top talk “lying” targets the after-the-fact storytelling that surrounds markets: the guru who redraws the chart so his entry was “obvious,” the operator who sells certainty to anxious clients, the trader who remembers the wins and edits out the losses.

Subtext: markets are social theaters, and the investor’s real enemy is not volatility but self-deception packaged as expertise. Baruch also smuggles in an ethic of survivability. If you stop chasing mythic extremes, you’re forced into humbler, more durable practices: scaling in and out, accepting partial gains, managing risk, and letting time - not clairvoyance - do the heavy lifting.

Context matters. Baruch lived through recurrent booms, busts, and the institutionalization of modern finance. After 1929, “I saw it coming” became a cottage industry. His sentence is a vaccine against that very American temptation to confuse confidence with foresight.

Quote Details

TopicInvestment
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Citation Formats

APA Style (7th ed.)
Baruch, Bernard. (2026, January 17). Don't try to buy at the bottom and sell at the top. It can't be done except by liars. FixQuotes. https://fixquotes.com/quotes/dont-try-to-buy-at-the-bottom-and-sell-at-the-top-41674/

Chicago Style
Baruch, Bernard. "Don't try to buy at the bottom and sell at the top. It can't be done except by liars." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/dont-try-to-buy-at-the-bottom-and-sell-at-the-top-41674/.

MLA Style (9th ed.)
"Don't try to buy at the bottom and sell at the top. It can't be done except by liars." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/dont-try-to-buy-at-the-bottom-and-sell-at-the-top-41674/. Accessed 22 Feb. 2026.

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About the Author

Bernard Baruch

Bernard Baruch (August 19, 1870 - June 20, 1965) was a Businessman from USA.

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