"Don't undertake a project unless it is manifestly important and nearly impossible"
About this Quote
Then comes the twist: “nearly impossible.” Land makes difficulty a feature, not a bug. The subtext is that creativity doesn’t flourish in the comfortable middle where timelines are safe and outcomes are predictable. By setting “nearly” as the qualifier, he’s also sneaking in a pragmatist’s wink: it must be just barely within reach, the kind of challenge that forces new tools, new thinking, and, crucially, a new kind of confidence.
Context matters here. Land built Polaroid on moonshot engineering that had to feel like science fiction before it became consumer magic. Instant photography wasn’t simply a better camera; it was a reimagining of time, proof, and possession - a technological flex that turned waiting into an anachronism. His quote is the ethos behind that kind of leap: choose problems that justify obsession, because obsession is what “nearly impossible” demands.
As advice, it’s ruthless. It quietly dismisses “good enough” culture and makes a claim about identity: serious innovators are the people who volunteer for the work that scares them, as long as it matters.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Attributed to Edwin H. Land; recorded on his Wikiquote page (entry: "Don't undertake a project unless it is manifestly important and nearly impossible"). |
| Cite |
Citation Formats
APA Style (7th ed.)
Land, Edwin. (2026, January 14). Don't undertake a project unless it is manifestly important and nearly impossible. FixQuotes. https://fixquotes.com/quotes/dont-undertake-a-project-unless-it-is-manifestly-3280/
Chicago Style
Land, Edwin. "Don't undertake a project unless it is manifestly important and nearly impossible." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/dont-undertake-a-project-unless-it-is-manifestly-3280/.
MLA Style (9th ed.)
"Don't undertake a project unless it is manifestly important and nearly impossible." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/dont-undertake-a-project-unless-it-is-manifestly-3280/. Accessed 12 Feb. 2026.






