"Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up in a conference room"
About this Quote
The line works because it attacks the real addiction: control. Conference-room "what if" scenarios are attractive precisely because they're editable. You can keep the idea alive by keeping it hypothetical, sanding off contradictions with more meetings, more slides, more clever caveats. Jain flips that: the only feedback that matters is the kind you can't negotiate with. "Launching" isn't romantic here; it's a stress test. "Seeing if the idea floats" borrows the language of physics, not inspiration, implying the market has gravity and your concept will either sink or bob regardless of how elegant the deck looks.
The subtext is also a critique of status games. Whiteboards and plans are socially legible labor - they signal seriousness to peers, investors, and even to yourself. Shipping is messier, harder to narrate, and exposes you to embarrassment. Jain's provocation is that embarrassment is data.
Contextually, this lands in a post-Lean Startup world where "MVP" and rapid iteration are dogma. Jain isn't offering novelty so much as a reminder that execution isn't a phase after thinking; it's the only thinking that counts because it forces contact with reality.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jain, Naveen. (2026, January 16). Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up in a conference room. FixQuotes. https://fixquotes.com/quotes/dont-wallow-in-brainstorming-time-spent-fiddling-112705/
Chicago Style
Jain, Naveen. "Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up in a conference room." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/dont-wallow-in-brainstorming-time-spent-fiddling-112705/.
MLA Style (9th ed.)
"Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up in a conference room." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/dont-wallow-in-brainstorming-time-spent-fiddling-112705/. Accessed 7 Feb. 2026.



