"Dress shabbily, and they remember the dress; dress impeccably, and they remember the woman"
About this Quote
The rhetoric works because of its asymmetry. “Dress” is repeated like a command, but the punchline shifts from object to subject: they remember the dress versus they remember the woman. That pivot sells the fantasy that style can reroute attention from consumption to character, from costume to self. Chanel isn’t describing an ideal society; she’s mapping the rules of a flawed one, with the brisk practicality of someone who built an empire inside it.
Context matters: Chanel’s modernism wasn’t just aesthetic, it was strategic. Her pared-down silhouettes, jersey fabric, and disdain for ornamental fuss read as freedom, but also as control - a disciplined look that telegraphs authority. The quote is a manifesto for that project: elegance not as decoration, but as armor, a way to make the room work on your behalf before you even speak.
Quote Details
| Topic | Confidence |
|---|---|
| Source | Later attribution: The Invisible Game (Kai-Markus Mueller, Gabriele Rehbock, 2022) modern compilationISBN: 9781394153008 · ID: QtqcEAAAQBAJ
Evidence: ... Coco Chanel once famously said : ' Dress shabbily and they remember the dress ; dress impeccably and they remember the woman.'4 Or as designer Karl Lagerfeld said : ' Sweatpants are a sign of defeat . You lost control of your life so ... Other candidates (1) Coco Chanel (Coco Chanel) compilation30.8% the famous fashion brand chanel quotes he will soon be claiming that the resistance has liberated the world |
| Featured | This quote was our Quote of the Day on April 21, 2023 |
| Cite |
Citation Formats
APA Style (7th ed.)
Chanel, Coco. (2026, January 11). Dress shabbily, and they remember the dress; dress impeccably, and they remember the woman. FixQuotes. https://fixquotes.com/quotes/dress-shabbily-and-they-remember-the-dress-dress-172050/
Chicago Style
Chanel, Coco. "Dress shabbily, and they remember the dress; dress impeccably, and they remember the woman." FixQuotes. January 11, 2026. https://fixquotes.com/quotes/dress-shabbily-and-they-remember-the-dress-dress-172050/.
MLA Style (9th ed.)
"Dress shabbily, and they remember the dress; dress impeccably, and they remember the woman." FixQuotes, 11 Jan. 2026, https://fixquotes.com/quotes/dress-shabbily-and-they-remember-the-dress-dress-172050/. Accessed 4 Feb. 2026.









