"During the summer, Screen Gems launched the New Monkees, which miserably failed I understand. I never saw it"
About this Quote
There is something almost punk about how Davy Jones dismisses a whole corporate reboot with two shrugging clauses and a well-placed “I understand.” He’s talking about The New Monkees, Screen Gems’ late-80s attempt to bottle the original Monkees’ lightning again, and his phrasing makes the project sound less like a show than a symptom: an industry reflexively cloning yesterday’s youth culture because it’s safer than gambling on tomorrow’s.
The intent is defensive without being bitter. Jones doesn’t rant; he triangulates. “Miserably failed” is the headline version, the kind you’d overhear from a publicist or read in a trade blurb. “I understand” keeps his hands clean, signaling he’s not claiming firsthand knowledge, just acknowledging the consensus. Then comes the dagger: “I never saw it.” That’s not ignorance; it’s refusal. He’s declining to legitimize the knockoff with his attention, while also avoiding the cruelty of detailing its flaws.
The subtext is about authorship and ownership. The Monkees were famously “manufactured,” but they fought to be taken seriously as musicians. A reboot threatens to re-freeze them as a prefab template: four cute guys, a sitcom premise, a soundtrack tie-in. Jones’ casual distance reasserts that the original was a moment, not a format. The wit lands because it’s so unbothered: a veteran of pop’s assembly line watching the machine try to print the same magic twice, and opting out with a single, immaculate side-eye.
The intent is defensive without being bitter. Jones doesn’t rant; he triangulates. “Miserably failed” is the headline version, the kind you’d overhear from a publicist or read in a trade blurb. “I understand” keeps his hands clean, signaling he’s not claiming firsthand knowledge, just acknowledging the consensus. Then comes the dagger: “I never saw it.” That’s not ignorance; it’s refusal. He’s declining to legitimize the knockoff with his attention, while also avoiding the cruelty of detailing its flaws.
The subtext is about authorship and ownership. The Monkees were famously “manufactured,” but they fought to be taken seriously as musicians. A reboot threatens to re-freeze them as a prefab template: four cute guys, a sitcom premise, a soundtrack tie-in. Jones’ casual distance reasserts that the original was a moment, not a format. The wit lands because it’s so unbothered: a veteran of pop’s assembly line watching the machine try to print the same magic twice, and opting out with a single, immaculate side-eye.
Quote Details
| Topic | Music |
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