"Each individual piece is a calculated attempt to entice women to add to their wardrobe"
About this Quote
The verb "entice" matters. It frames clothing as seduction, with the designer as initiator and the consumer as the one to be persuaded. That's not incidental in the late-20th-century American fashion system Blass helped define, where department stores, seasonal drops, and glossy magazines turned wardrobes into ongoing projects. The subtext is a feedback loop: women are encouraged to see themselves as always one piece away from completion, and designers survive by supplying the next missing component.
Yet there's a blunt honesty here that reads less like villainy than fluency. Blass was a master of polished American sportswear and eveningwear for a clientele that wanted sophistication without costume. He’s acknowledging that elegance is built, not discovered: the wardrobe as an accretion of smart decisions, nudged along by professionals who understand aspiration. The line also quietly reveals the era's gendered targeting: women as the market to be managed, taste as something to be guided - and monetized - one "piece" at a time.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Blass, Bill. (2026, January 17). Each individual piece is a calculated attempt to entice women to add to their wardrobe. FixQuotes. https://fixquotes.com/quotes/each-individual-piece-is-a-calculated-attempt-to-40244/
Chicago Style
Blass, Bill. "Each individual piece is a calculated attempt to entice women to add to their wardrobe." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/each-individual-piece-is-a-calculated-attempt-to-40244/.
MLA Style (9th ed.)
"Each individual piece is a calculated attempt to entice women to add to their wardrobe." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/each-individual-piece-is-a-calculated-attempt-to-40244/. Accessed 12 Feb. 2026.







