"Either you think, or else others have to think for you and take power from you, pervert and discipline your natural tastes, civilize and sterilize you"
About this Quote
The subtext feels especially Fitzgeraldian: a writer who chronicled glamour as a kind of trap, alert to how status systems teach people to desire what flatters the system. “Natural tastes” is doing sly work. It’s not a romantic plea to stay primitive; it’s a warning that preference is political. What you call taste can be trained, shamed, upgraded, corrected - until your appetites match whatever keeps you compliant. “Civilize” is used with a raised eyebrow, paired with “sterilize” to expose the hidden cost of becoming “proper”: a cleaned-up self that is also a diminished one.
In Fitzgerald’s era - mass advertising, booming consumer culture, the social machinery of class - thinking becomes the last private property. Without it, you don’t just lose opinions; you lose the ability to recognize when your life has been curated by someone else’s interests.
Quote Details
| Topic | Freedom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Fitzgerald, F. Scott. (2026, January 15). Either you think, or else others have to think for you and take power from you, pervert and discipline your natural tastes, civilize and sterilize you. FixQuotes. https://fixquotes.com/quotes/either-you-think-or-else-others-have-to-think-for-14424/
Chicago Style
Fitzgerald, F. Scott. "Either you think, or else others have to think for you and take power from you, pervert and discipline your natural tastes, civilize and sterilize you." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/either-you-think-or-else-others-have-to-think-for-14424/.
MLA Style (9th ed.)
"Either you think, or else others have to think for you and take power from you, pervert and discipline your natural tastes, civilize and sterilize you." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/either-you-think-or-else-others-have-to-think-for-14424/. Accessed 13 Feb. 2026.












