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Art & Creativity Quote by Herbert Simon

"Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design"

About this Quote

Simon smuggles a quiet revolution into a tidy list. By putting “engineering, medicine, business, architecture and painting” on the same line, he refuses the prestige hierarchy that treats art as expressive fluff and management as mere administration. His point is sharper: all these fields traffic in the contingent. They don’t just describe the world; they intervene in it. That one shift, from “necessary” to “contingent,” is the intellectual trapdoor that drops you into Simon’s signature argument: design isn’t a boutique specialty, it’s the core activity of anyone trying to make reality behave differently tomorrow than it does today.

The subtext is a critique of how academia flatters itself. “Necessary” reads like the traditional self-image of science: objective, law-seeking, purified of preference. Simon, a scientist who studied decision-making inside organizations, knew how much real work happens under uncertainty, time pressure, and imperfect information. So he elevates the messy, value-laden work of choosing goals, balancing tradeoffs, and building workable solutions. Medicine isn’t just biology; it’s deciding what “health” should look like for this patient, now. Business isn’t just economics; it’s arranging incentives and attention. Painting isn’t just aesthetics; it’s constructing perception.

Context matters: Simon helped found cognitive science and pushed back against “perfect rationality.” In that light, the quote doubles as an argument for treating design as an intellectual discipline with its own rigor. Not less-than science, but a sibling mode of intelligence: the study of how we imagine options, commit to one, and live with the consequences.

Quote Details

TopicWisdom
SourceHerbert A. Simon, The Sciences of the Artificial, MIT Press (1969; 3rd ed. 1996). Line appears in the book's discussion of design and the artificial.
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent
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About the Author

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Herbert Simon (June 15, 1916 - February 9, 2001) was a Scientist from USA.

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