"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image"

This quote by David Ogilvy stresses the value of advertising in developing a strong brand name image. He recommends that each ad should be seen as a contribution to the total brand image. This indicates that each ad should be carefully crafted to reflect the brand's worths and goals. It should be consistent with the brand's message and ought to be customized to the target audience. Ogilvy's quote also recommends that the brand image is a complex sign, which is made up of various aspects. Each ad ought to be seen as a piece of the puzzle, and must be carefully crafted to suit the overall brand image. By taking this technique, brand names can develop a strong and identifiable brand name image that resonates with their target market.