"Every business and every product has risks. You can't get around it"
About this Quote
Risk isn’t a bug in capitalism, Iacocca reminds you; it’s the operating system. Coming from the executive who helped define postwar American car culture and then famously steered Chrysler back from the brink, the line reads less like a platitude and more like a managerial gut-check. It’s aimed at the fantasy that with enough data, enough consultants, enough process, you can “engineer out” uncertainty. You can’t. Not in product design, not in marketing, not in a boardroom where every “safe bet” is really just a bet with better storytelling.
The specific intent is blunt: stop looking for permission from the future. In corporate life, risk often gets treated as a moral failing, the thing that will be pinned on someone when quarterly numbers wobble. Iacocca’s framing shifts it into inevitability, which is also a kind of liberation. If exposure is unavoidable, then the real question becomes: which risks are worth paying for, and which are just cowardice disguised as prudence?
The subtext carries the hard-earned cynicism of American industry: competition, consumer tastes, and technology don’t care about your comfort. “You can’t get around it” is a rebuke to both bureaucratic dithering and the MBA impulse to turn decisions into spreadsheets until they’re no longer decisions at all.
Context matters: the late 20th-century business hero was the decisive operator, not the consensus facilitator. This quote flatters action, but it also warns: if you’re selling certainty, you’re probably selling something else.
The specific intent is blunt: stop looking for permission from the future. In corporate life, risk often gets treated as a moral failing, the thing that will be pinned on someone when quarterly numbers wobble. Iacocca’s framing shifts it into inevitability, which is also a kind of liberation. If exposure is unavoidable, then the real question becomes: which risks are worth paying for, and which are just cowardice disguised as prudence?
The subtext carries the hard-earned cynicism of American industry: competition, consumer tastes, and technology don’t care about your comfort. “You can’t get around it” is a rebuke to both bureaucratic dithering and the MBA impulse to turn decisions into spreadsheets until they’re no longer decisions at all.
Context matters: the late 20th-century business hero was the decisive operator, not the consensus facilitator. This quote flatters action, but it also warns: if you’re selling certainty, you’re probably selling something else.
Quote Details
| Topic | Business |
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