"Every business and every product has risks. You can't get around it"
About this Quote
The specific intent is blunt: stop looking for permission from the future. In corporate life, risk often gets treated as a moral failing, the thing that will be pinned on someone when quarterly numbers wobble. Iacocca’s framing shifts it into inevitability, which is also a kind of liberation. If exposure is unavoidable, then the real question becomes: which risks are worth paying for, and which are just cowardice disguised as prudence?
The subtext carries the hard-earned cynicism of American industry: competition, consumer tastes, and technology don’t care about your comfort. “You can’t get around it” is a rebuke to both bureaucratic dithering and the MBA impulse to turn decisions into spreadsheets until they’re no longer decisions at all.
Context matters: the late 20th-century business hero was the decisive operator, not the consensus facilitator. This quote flatters action, but it also warns: if you’re selling certainty, you’re probably selling something else.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Iacocca, Lee. (2026, January 17). Every business and every product has risks. You can't get around it. FixQuotes. https://fixquotes.com/quotes/every-business-and-every-product-has-risks-you-32475/
Chicago Style
Iacocca, Lee. "Every business and every product has risks. You can't get around it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/every-business-and-every-product-has-risks-you-32475/.
MLA Style (9th ed.)
"Every business and every product has risks. You can't get around it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/every-business-and-every-product-has-risks-you-32475/. Accessed 12 Feb. 2026.









