"Every cent we earn from Crocodile Hunter goes straight back into conservation. Every single cent"
About this Quote
The specific intent is reputational and strategic. Crocodile Hunter was mass media - adrenaline, spectacle, personality - and Irwin knew the suspicion that follows any animal show: exploitation dressed as education. By insisting the revenue loops “straight back,” he frames the program as a fundraising engine, not a vanity project. The phrase is also quietly anti-celebrity. He’s refusing the narrative of the wildlife star as exotic daredevil cashing checks; the money is positioned as belonging to the animals and the habitat, not the man wrestling crocodiles.
Subtext matters: he’s asking the audience to keep watching without guilt. Enjoy the thrills, buy into the merch, tune in again - it’s all transmuted into protection. That alchemy is the genius and the risk. It turns consumption into conscience, a neat bargain that relies on trust in the messenger.
Contextually, Irwin’s public persona was both scientist-adjacent and pop-cultural: big heart, bigger volume, relentless sincerity. The line weaponizes that sincerity. “Every single cent” doesn’t sound like PR polish; it sounds like someone offended you even asked, which is exactly why it lands.
Quote Details
| Topic | Nature |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Irwin, Steve. (2026, January 15). Every cent we earn from Crocodile Hunter goes straight back into conservation. Every single cent. FixQuotes. https://fixquotes.com/quotes/every-cent-we-earn-from-crocodile-hunter-goes-98991/
Chicago Style
Irwin, Steve. "Every cent we earn from Crocodile Hunter goes straight back into conservation. Every single cent." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/every-cent-we-earn-from-crocodile-hunter-goes-98991/.
MLA Style (9th ed.)
"Every cent we earn from Crocodile Hunter goes straight back into conservation. Every single cent." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/every-cent-we-earn-from-crocodile-hunter-goes-98991/. Accessed 12 Feb. 2026.




